🚨 GREAT NEWS — $0 TAX STAMPS ARE UP & RUNNING! 🚨

The wait is over! If you’ve been holding off on a suppressor or SBR, now is a great time to stop in and see what we have available.

💲 $0 Tax Stamp
⚡ We’re already seeing some incredibly fast approval times!
📋 We can help you through the paperwork process
🔥 Great selection of suppressors & SBRs in stock

Whether you’re looking for your first suppressor or ready to add another to your collection, our team is here to make the process as straightforward as possible.

🔇 SHOP OUR CURRENT SUPPRESSOR & SBR INVENTORY:
https://thesportsmansshop.com/atf-eform-wait-times-reduced/

Have questions about the process, paperwork, or finding the right option for your setup?

📍 Stop in and talk with our team—we’ll walk you through it!

🔥 $0 tax stamps are here. Fast approvals are happening. Come see what’s in stock!

The GEMTECH GM-22 is an impressively lightweight rimfire suppressor built for shooters who want to add suppression without making their .22 feel bulky or front-heavy. Weighing just 2.7 ounces and measuring only 5 inches long, the GM-22 is compact enough for pistols while remaining an excellent match for threaded rimfire rifles.

Its 7075-T6 aluminum construction, one-piece G-Core monocore design, 1/2×28 direct-thread mount, and user-friendly maintenance make it a versatile option for everything from casual plinking to small-game and rimfire rifle setups.

At $399, it’s an especially attractive way to add a dedicated rimfire suppressor to the collection.

Features:

• GEMTECH GM-22
• Designed for rimfire applications
• Rated for .22 LR, .17 HMR & .22 WMR
• 5″ overall length
• Only 2.7 oz.
• Slim 1″ diameter
• 7075-T6 aluminum tube & core
• One-piece G-Core monocore baffle system
• Special baffle coating helps minimize buildup
• 1/2×28 direct thread
• Black Cerakote finish
• Full-auto rated
• Designed for straightforward maintenance

⚖️ ONLY 2.7 OUNCES

This is one of the GM-22’s biggest selling points.

At just 2.7 oz., it adds very little weight to the end of the firearm. That’s especially noticeable on a lightweight .22 pistol or rifle where a heavier suppressor can dramatically change the balance.

For someone who says, “I don’t want a big, heavy can on my .22,” this deserves a look.

📏 COMPACT 5″ DESIGN

The GM-22 measures just 5 inches long and 1 inch in diameter, maintaining the slim profile you’d expect from a dedicated rimfire suppressor.

That compact footprint makes it particularly appealing for a recreational rimfire setup where keeping everything light and maneuverable is part of the fun.

🔇 MORE THAN JUST .22 LR

Although the GM-22 is a natural choice for .22 LR, its versatility extends to additional compatible rimfire cartridges including:

🎯 .22 LR
🔥 .22 WMR
⚡ .17 HMR

That gives the customer more flexibility if they own several threaded rimfire firearms.

⚙️ SIMPLE 1/2×28 DIRECT THREAD

With its 1/2×28 direct-thread attachment, the GM-22 pairs naturally with many factory-threaded rimfire pistols and rifles.

There’s no complicated mounting system to deal with—just a straightforward dedicated rimfire setup.

🧩 G-CORE MONOCORE DESIGN

At the heart of the GM-22 is GEMTECH’s one-piece G-Core monocore baffle system.

The monocore construction keeps the internal design simple while making routine maintenance more straightforward—an important consideration with rimfire ammunition, which tends to create considerably more fouling than many centerfire cartridges.

🧹 BUILT WITH MAINTENANCE IN MIND

Anyone who shoots suppressed .22 LR regularly knows that rimfire suppressors get dirty.

GEMTECH applies a specialized coating to the baffle system designed to help reduce buildup and make maintenance easier.

For a suppressor that’s likely to see hundreds or thousands of inexpensive rimfire rounds, that’s an important practical feature.

🔥 FULL-AUTO RATED

Despite weighing just 2.7 ounces, the GM-22 is full-auto rated, adding another level of durability and capability to this compact rimfire design.

⭐ PERFECT PAIRING — RUGER 10/22

The Ruger 10/22 you just added at $369 would be a fantastic host for this suppressor.

That rifle already gives the customer:

🔇 18.5″ factory-threaded 1/2×28 barrel
🎯 BX-Trigger
✋ Magpul MOE X-22 Stock
⚙️ M-LOK compatibility
📦 10-round rotary magazine

Add the GEMTECH GM-22 for $399, and you’ve got a lightweight, purpose-built suppressed rimfire package.

Ruger 10/22 — $369
GEMTECH GM-22 — $399

That pairing would be an especially easy conversation with someone shopping for a quiet plinking, target, or small-game setup.

💡 Who Is It For? The GM-22 makes the most sense for someone looking for a lightweight, compact and straightforward dedicated rimfire suppressor.

It’s particularly well suited for the shooter who wants something that can move between compatible .22 LR pistols, 10/22-style rifles, bolt-action rimfires, .17 HMR rifles, and .22 WMR platforms without adding much weight.

💲 PRICE: $399

For $399, you’re getting:

🔇 Dedicated GEMTECH Rimfire Suppressor
⚖️ Ultra-Light 2.7 oz. Design
📏 Only 5″ Long
⚙️ 1/2×28 Direct Thread
🎯 .22 LR / .22 WMR / .17 HMR Capability
🧩 One-Piece G-Core Monocore
🧹 Designed for Easier Maintenance
🔥 Full-Auto Rated
🛡️ 7075-T6 Aluminum Construction
⚫ Black Cerakote Finish

At $399, the GEMTECH GM-22 is a strong choice for someone who wants to keep a suppressed rimfire setup small, light, simple, and fun to shoot—and it would pair exceptionally well with either of those new threaded Ruger 10/22s sitting on the shelf.

The SilencerCo Omega 300 DT is one of those suppressors that makes sense for an incredibly wide range of shooters. Lightweight, compact, full-auto rated, and designed for .30-caliber applications, the Omega 300 is equally at home on a hunting rifle, precision rifle, or modern sporting rifle. This DT configuration comes equipped with a Bravo 5/8×24 direct-thread mount, making it especially appealing for hunters who want a simple, streamlined setup.

At just $639, this is a proven SilencerCo suppressor at a price that makes it especially worth considering before hunting season gets underway.

Features:

• SilencerCo Omega 300 DT
• .30-caliber suppressor
• Approx. 6.98–7.08″ overall length
• Approx. 1.56–1.57″ diameter
• 14.8 oz.
• Titanium tube
• Cobalt 6 blast baffle
• Stainless-steel construction/components
• Black Cerakote finish
• Bravo 5/8×24 direct-thread mount included
• Full-auto rated
• Designed for hunting, precision & carbine applications
• One of SilencerCo’s most established suppressor platforms

🦌 DON’T WAIT UNTIL HUNTING SEASON

If adding a suppressor to your hunting rifle has been on the wish list, now is the time to start thinking about it—not the week before opening day.

At only 14.8 oz., the Omega 300 adds suppression capability without hanging excessive weight off the end of a hunting rifle.

And with the included 5/8×24 direct-thread mount, it’s particularly easy to pair with many factory-threaded .30-caliber hunting rifles.

🔇 ONE SUPPRESSOR — LOTS OF POSSIBILITIES

The Omega 300 isn’t limited to one rifle or one cartridge.

It’s designed for use across a range of compatible centerfire rifle cartridges, making it an attractive option for someone who owns multiple rifles and wants a suppressor with plenty of versatility.

Popular potential hosts include compatible:

🎯 5.56 NATO / .223 Remington
🌙 .300 Blackout
🦌 .308 Winchester
🏹 6.5 Creedmoor
🦌 .30-06 Springfield
🔥 .300 Winchester Magnum

Always verify the specific host, barrel length, ammunition, and mounting configuration for compatibility.

🦌 GREAT HUNTING-RIFLE PAIRING

This is where the Omega 300 really shines in your current inventory.

You’ve had several factory-threaded hunting rifles come through recently, and the Omega 300 gives you an easy suppressor conversation when someone is already buying a compatible rifle.

For example, your Ruger American Gen II .308 with its 20″ barrel and 5/8×24 threaded muzzle is a natural candidate.

Ruger American Gen II .308 — $679
SilencerCo Omega 300 DT — $639

That’s a very compelling rifle-and-suppressor combination for someone putting together a hunting setup.

⚙️ BRAVO 5/8×24 DIRECT THREAD

This DT model includes SilencerCo’s Bravo 5/8×24 direct-thread mount.

For the hunter who doesn’t necessarily need a quick-detach system, direct thread keeps things simple, lightweight, and streamlined.

Thread it onto a compatible 5/8×24 host, verify proper installation and alignment, and you’re ready to take advantage of the Omega 300 platform.

⚖️ ONLY 14.8 OZ.

Weight matters on a rifle you’re going to carry through the woods.

At approximately 14.8 ounces, the Omega 300 offers substantial capability without turning a lightweight hunting rifle into an unnecessarily front-heavy setup.

📏 COMPACT ~7″ LENGTH

At approximately 7 inches long and 1.57 inches in diameter, the Omega 300 maintains a relatively compact profile.

Pair it with today’s increasingly common 18–20″ threaded hunting barrels, and you can put together a suppressed rifle that remains reasonably manageable in the field.

🔥 FULL-AUTO RATED

Although many customers will choose the Omega 300 primarily for hunting or precision use, it’s also full-auto rated, giving it considerably more versatility than a suppressor designed exclusively around lightweight hunting applications.

That makes it easier to move the Omega between compatible bolt-action rifles and semi-automatic platforms.

🔉 IMPRESSIVE SOUND PERFORMANCE

SilencerCo lists sound-performance figures including:

• 5.56 NATO — 130.1 dB
• .300 BLK — 119.5 dB
• .308 WIN — 133.2 dB
• .300 WM — 140 dB

Actual sound levels can vary based on firearm, barrel length, ammunition, environment, measurement methodology, and other factors, but the numbers demonstrate why the Omega 300 has remained such a popular SilencerCo platform.

💡 Who Is It For? The Omega 300 DT is particularly attractive for the hunter who wants to suppress a factory-threaded .308, 6.5 Creedmoor, .30-06, or similar compatible rifle without adding excessive size and weight.

It’s also a strong choice for someone who wants one versatile .30-caliber suppressor that can move among several compatible rifles rather than buying a dedicated suppressor for every host.

💲 PRICE: $639

For $639, you’re getting:

🔇 Proven SilencerCo Omega 300 Platform
🦌 Excellent Hunting-Rifle Suppressor
⚖️ Only 14.8 oz.
📏 Compact ~7″ Overall Length
⚙️ 5/8×24 Direct-Thread Mount INCLUDED
🔥 Full-Auto Rated
🎯 Multi-Caliber Versatility
🛡️ Durable Premium Construction
🌲 Ready for Hunting Season

🦌 DON’T WAIT FOR OPENING DAY!

Hunting season will be here before you know it. If you’ve been thinking about suppressing your hunting rifle, the Omega 300 DT at $639 is one you’ll want to look at now.

With $0 tax stamps currently available, a lightweight Omega 300 and a factory-threaded hunting rifle make an especially attractive combination this season.

The Spike’s Tactical Gadsden Stripped Lower Receiver is a solid starting point for your next custom AR-15 project. Manufactured from 7075-T6 forged aluminum with a durable Type III hard-coat anodized black finish, this lower combines proven AR-platform construction with Spike’s distinctive Gadsden logo engraving.

The non-color-filled markings keep the appearance clean and understated, making this a great foundation for a build that you can take in virtually any direction.

Features:

• Spike’s Tactical STLS034
• Stripped AR-15 lower receiver
• Marked .223 Remington / 5.56 NATO
• 7075-T6 forged aluminum
• Type III hard-coat anodized finish
• Black
• Gadsden logo engraving
• Non-color-filled engravings
• Standard AR-15 platform
• Ready to serve as the foundation for a custom build

🐍 GADSDEN LOGO

What separates this particular Spike’s lower from a standard receiver is the Gadsden-themed engraving.

The familiar design gives the lower some personality without becoming overly flashy.

Because the engravings are not color filled, everything maintains a subtle black-on-black appearance.

⚙️ 7075-T6 FORGED ALUMINUM

Spike’s constructs the receiver from 7075-T6 aluminum, a proven material widely used for quality forged AR receivers.

That gives you a durable foundation for a rifle you can configure around your individual preferences.

🛡️ TYPE III HARD-COAT ANODIZED

The receiver receives a Type III hard-coat anodized black finish, providing a durable exterior while maintaining the classic appearance that pairs easily with virtually any AR component color or furniture setup.

🛠️ START YOUR NEXT BUILD HERE

One of the biggest advantages of starting with a stripped lower is that you get to choose the direction of the finished project.

Rather than paying for factory-installed components you may eventually replace, you’re starting with the foundation and selecting compatible components based on the configuration you want.

That makes a stripped lower especially appealing to the enthusiast who enjoys putting together a personalized AR platform.

🎨 CLEAN NON-COLOR-FILLED MARKINGS

The non-color-filled engraving is a nice touch for customers who prefer a more subdued appearance.

You still get the distinctive Spike’s Tactical and Gadsden styling, but without contrasting paint competing with the rest of the build.

💡 Who Is It For? The Spike’s Tactical Gadsden lower is a good fit for the AR enthusiast or hobbyist looking for a quality forged receiver as the starting point for a personalized AR-15 project.

It’s particularly appealing for someone who appreciates the Gadsden design but wants the cleaner appearance of black, non-color-filled markings.

💲 PRICE: $119.95

For $119.95, you’re getting:

🐍 Gadsden Logo Engraving
⚙️ 7075-T6 Forged Aluminum
🛡️ Type III Hard-Coat Anodized Finish
⚫ Clean Black Finish
🎨 Non-Color-Filled Markings
🛠️ Great Starting Point for a Custom AR-15

At $119.95, the Spike’s Tactical Gadsden Stripped Lower gives the AR enthusiast a quality foundation with just enough personality to make the finished project stand apart.

The CZ Scorpion 3+ Pistol is a modernized evolution of one of CZ’s most recognizable 9mm platforms, combining compact dimensions with fully ambidextrous controls, M-LOK capability, adjustable aluminum sights, and a 7.8″ threaded barrel. This particular package is especially well equipped, including an SB Tactical pistol brace and FIVE 20-round magazines.

With its 1/2×28 threaded muzzle, the Scorpion 3+ also makes an excellent suppressor host, giving customers plenty of room to build out the platform.

Features:

• CZ Scorpion 3+ Pistol
• Chambered in 9mm
• 7.8″ barrel
• 1/2×28 threaded muzzle
• Black Polycoat finish
• Polymer frame
• SB Tactical pistol brace
• 20+1 capacity
• Includes FIVE 20-round magazines
• Four-aperture aluminum sights
• Adjustable sights
• M-LOK handguard
• Ambidextrous thumb safety
• Ambidextrous bolt release
• Ambidextrous magazine release
• 1:10″ twist rate
• 15.2″ overall length
• 5.3 lbs.

⭐ THE UPDATED SCORPION 3+

The Scorpion has long been one of CZ’s most recognizable compact 9mm platforms, and the 3+ generation brings meaningful ergonomic and control updates.

The redesigned layout gives the shooter ambidextrous controls, improved ergonomics, M-LOK accessory mounting, and a compact package that’s easy to customize.

For someone who has handled an earlier Scorpion, the changes to the 3+ are immediately worth pointing out.

📦 FIVE MAGAZINES INCLUDED

This particular package stands apart because it includes five 20-round magazines.

That’s 100 rounds of total magazine capacity before the customer purchases a single additional magazine.

For someone planning to use the Scorpion heavily at the range, having five magazines from the start adds considerable value to the package.

🔄 AMBIDEXTROUS CONTROLS

CZ gives the Scorpion 3+ a very shooter-friendly control layout.

It features an:

• Ambidextrous thumb safety
• Ambidextrous magazine release
• Ambidextrous bolt release

That makes the platform comfortable to operate from either side and gives it a much more modern control setup.

🔧 7.8″ THREADED BARREL

The 7.8″ barrel keeps the Scorpion compact while giving the 9mm platform plenty of usable barrel length.

Even better, the muzzle is threaded 1/2×28, opening the door for compatible muzzle devices and suppressors.

🔇 EXCELLENT SUPPRESSOR HOST

A compact, threaded 9mm like the Scorpion 3+ practically begs to be paired with a suppressor.

💡 Perfect Pairing: YHM R9

Your YHM R9 at $569 would be an excellent suppressor to show alongside the Scorpion. Its compact design and 9mm capability make the two a natural combination.

For a customer purchasing this specifically as a range setup, Scorpion + optic + suppressor creates a very appealing package.

🔩 M-LOK HANDGUARD

The integrated M-LOK handguard gives the shooter mounting space for compatible accessories without making the front end unnecessarily bulky.

It’s a particularly useful feature for someone who plans to customize their Scorpion over time.

👁️ FOUR-APERTURE ALUMINUM SIGHTS

CZ equips the Scorpion 3+ with adjustable aluminum sights featuring four rear apertures, giving the shooter a usable sighting system immediately out of the box.

🔴 OPTIC PAIRING

The Scorpion is also an excellent platform for a compact red-dot sight.

💡 Perfect Pairing: A Holosun 510C would be a strong choice for someone wanting a larger viewing window, while one of Holosun’s more compact enclosed or tube-style optics would keep the overall setup smaller.

⚫ SB TACTICAL PISTOL BRACE INCLUDED

This configuration includes an SB Tactical pistol brace, adding another major component to the package without requiring the customer to source one separately.

Because federal and state rules concerning braced pistols can change, customers should confirm the current legal configuration and requirements applicable to them before making alterations to the firearm.

✋ 5.3-POUND PLATFORM

At approximately 5.3 pounds, the Scorpion has enough mass to feel substantial and stable while still maintaining the compact dimensions that make the platform so appealing.

Its overall length is just 15.2 inches in the listed configuration.

💡 Easy Upsells: A compatible Holosun optic, YHM R9 suppressor, 9mm ammunition, M-LOK accessories, sling, and additional magazines all make natural additions.

💡 Who Is It For? The CZ Scorpion 3+ is a great choice for the customer who wants a compact, highly customizable 9mm platform that’s simply a blast to shoot at the range.

The combination of a 7.8″ threaded barrel, ambidextrous controls, M-LOK handguard, adjustable aluminum sights, brace, and five included magazines gives the customer a very complete starting package.

💲 PRICE: $1,599

For $1,599, you’re getting:

⭐ CZ Scorpion 3+ Platform
🎯 Chambered in 9mm
📏 Compact 7.8″ Barrel
🔇 1/2×28 Threaded Muzzle
⚫ SB Tactical Pistol Brace INCLUDED
🔄 Fully Ambidextrous Controls
🔩 M-LOK Handguard
👁️ Four-Aperture Aluminum Sights
📦 FIVE 20-Round Magazines
🔥 20+1 Capacity
💥 100 Rounds of Total Magazine Capacity Included

SCORPION 3+ + BRACE + 5 MAGS — $1,599

The five magazines and included SB Tactical brace are the value story here, while the ambidextrous controls, M-LOK handguard, and threaded 7.8″ barrel give you the features to sell once the customer picks it up. For someone wanting a compact 9mm platform they can customize with an optic and suppressor, the Scorpion 3+ gives them an excellent foundation.

The GLOCK 45 Gen6 with Holosun EPS Carry takes the popular G45 crossover platform and adds the ergonomic and performance upgrades of GLOCK’s sixth generation—then finishes the package with a Holosun EPS Carry 2 MOA red dot already included. Combining a full-size grip, compact 4.02″ slide, new RTF6 grip texture, flat-faced trigger, and redesigned Gen6 optic-ready system, this is a feature-packed G45 that’s ready for an optic-equipped setup right out of the box.

At $989, the included Holosun EPS Carry adds significant value to an already upgraded Gen6 package.

Features:

• GLOCK 45 Gen6
• Chambered in 9mm
• Striker-fired
• Crossover configuration — full-size grip / compact slide
• 4.02″ barrel
• DLC finish
• Gen6 Optic-Ready System
• Includes Holosun EPS Carry 2 MOA Red Dot
• RTF6 grip texture
• Flat-faced trigger
• Undercut trigger guard
• Enlarged beavertail
• Textured & extended thumb rest
• Fixed sights
• 17+1 capacity
• Includes three 17-round magazines

⭐ G45 CROSSOVER — NOW GEN6

The G45 formula has always been appealing: combine a full-size grip with a more compact slide and barrel.

You get plenty of gripping surface and 17+1 capacity without moving to the longer slide of a full-size G17.

With the Gen6 updates, GLOCK has now put much more emphasis on ergonomics, grip texture, trigger feel, and optics integration.

🔴 HOLOSUN EPS CARRY INCLUDED

This is one of the biggest reasons to look at this particular package.

It includes a Holosun EPS Carry with a crisp 2 MOA red dot, saving the customer from immediately having to shop for a separate optic.

The EPS Carry uses an enclosed-emitter design, which helps protect the emitter from debris, lint, moisture, and other contaminants.

For someone who already knows they want to run a red dot, having the Holosun included makes this an easy package to consider.

✋ NEW RTF6 GRIP TEXTURE

GLOCK’s newly developed RTF6 texture provides greater coverage across the pistol than previous grip treatments.

The texture now extends into additional contact areas—including the thumb rest—to provide more consistent traction wherever the shooter’s hands interact with the pistol.

The goal is simple: more control and a more confident grip.

👍 TEXTURED & EXTENDED THUMB REST

Another notable Gen6 ergonomic change is the extended and textured thumb rest.

It provides an additional index and contact point for the support hand while incorporating the RTF6 texture for increased traction.

🔨 FLAT-FACED TRIGGER

Gen6 introduces a flat-faced trigger design, another noticeable departure from previous GLOCK generations.

The flatter profile provides a more consistent surface for trigger-finger placement and contributes to the updated feel of the Gen6 platform.

🤲 UNDERCUT TRIGGER GUARD

The undercut trigger guard allows the shooting hand to establish a higher, more comfortable grip.

It’s the kind of modification shooters have historically turned to aftermarket frame work to achieve—now it’s incorporated into the Gen6 design.

🛡️ ENLARGED BEAVERTAIL

GLOCK also incorporates an enlarged beavertail, providing additional support at the rear of the grip and helping the shooter establish a high, secure firing grip.

Combined with the undercut trigger guard and RTF6 texture, the Gen6 frame has a noticeably different ergonomic approach.

🔭 GEN6 OPTIC-READY SYSTEM

The sixth generation introduces GLOCK’s updated Gen6 optic-ready system, reflecting how common pistol-mounted optics have become.

And on this particular package, you don’t have to wait to take advantage of it—the Holosun EPS Carry is already included.

📦 THREE 17-ROUND MAGAZINES

The G45 Gen6 provides a 17+1 capacity and includes three 17-round magazines.

That’s 51 rounds of total magazine capacity included with the pistol.

💡 Easy Upsells: A quality Streamlight weapon light, additional GLOCK magazines, optic-compatible holster, and appropriate ammunition would make natural additions to this package.

💡 Who Is It For? The GLOCK 45 Gen6 is a strong choice for the shooter who likes the full-size grip of a G17 but prefers the shorter 4.02″ slide of the G19/G45 configuration.

This particular package makes even more sense for someone who already knows they want a red-dot-equipped pistol. Instead of purchasing the pistol and optic separately, you’re getting the Gen6 G45 and an enclosed-emitter Holosun EPS Carry together for $989.

💲 PRICE: $989

For $989, you’re getting:

⭐ New GLOCK Gen6 Platform
🔴 Holosun EPS Carry 2 MOA Red Dot INCLUDED
✋ New RTF6 Grip Texture
🔨 Flat-Faced Trigger
🤲 Undercut Trigger Guard
🛡️ Enlarged Beavertail
👍 Textured & Extended Thumb Rest
🔭 New Gen6 Optic-Ready System
📦 Three 17-Round Magazines
🔥 17+1 Capacity

The Holosun is what really makes this package stand out. For the customer who’s been waiting for the G45 Gen6 and already planned to add an optic, getting the pistol, EPS Carry, and three magazines for $989 makes this a very compelling ready-to-go setup.

The Springfield Armory Hellcat Pro Comp OSP Gear Pac takes the high-capacity, slim-profile Hellcat Pro and adds one of its most desirable upgrades: an integral compensator designed to reduce muzzle rise and improve control. This package goes even further by including a Viridian VFX11 Green Dot, four magazines, and a range bag right out of the box.

With its 3.7″ hammer-forged barrel, 15+1 or 17+1 capacity, optics-ready slide, accessory rail, Adaptive Grip Texture, and integral compensator, the Hellcat Pro Comp bridges the gap between a micro-compact and a larger compact 9mm.

At $799, this Gear Pac gives the customer considerably more than just the pistol.

Features:

• Springfield Armory Hellcat Pro Comp OSP
• Chambered in 9mm
• Striker-fired
• 3.7″ hammer-forged steel barrel
• Integral compensator
• Black Melonite finish
• Billet-machined slide
• Optics ready
• Viridian VFX11 Green Dot INCLUDED
• White-dot front sight
• Tactical Rack U-Notch rear sight
• Adaptive Grip Texture
• Accessory rail
• 17+1 maximum capacity
• Includes FOUR magazines
  • (3) 15-round magazines
  • (1) 17-round magazine
• Includes range bag

🔥 INTEGRAL COMPENSATOR

This is the feature that separates the Hellcat Pro Comp from the standard Hellcat Pro.

The integral compensator is designed to redirect gases upward, helping reduce muzzle rise and keep the pistol flatter during recoil.

For a compact 9mm, that’s an especially attractive upgrade. You’re getting the concealability and slim dimensions people like about the Hellcat Pro while adding recoil-management technology aimed at making the pistol more controllable and quicker to get back on target.

🎯 3.7″ HAMMER-FORGED BARREL

Springfield uses a 3.7″ hammer-forged steel barrel, giving the Hellcat Pro Comp a useful balance between compact overall dimensions and the shootability customers typically associate with a larger pistol.

Combined with the integral compensator, it’s a setup designed to deliver compact dimensions without sacrificing range performance.

🟢 VIRIDIAN VFX11 GREEN DOT INCLUDED

There’s no need for the customer to immediately start shopping for an optic.

This Gear Pac includes a Viridian VFX11 Green Dot, taking advantage of the Hellcat Pro Comp’s optics-ready design right out of the package.

That’s an important part of the value proposition here: pistol + optic + extra magazines + range bag are all bundled together.

📦 FOUR MAGAZINES INCLUDED

Springfield includes:

(3) 15-round magazines
(1) 17-round magazine

That’s 62 rounds of total magazine capacity before the customer purchases a single additional magazine.

The 15-round magazines maintain the Hellcat Pro’s compact configuration, while the 17-round magazine gives the shooter additional capacity when desired.

Maximum loaded capacity is 17+1.

🎒 RANGE BAG INCLUDED

The included range bag rounds out the Gear Pac and makes this an especially attractive package for someone purchasing their first Hellcat Pro.

With the optic and four magazines already included, the customer has most of the major accessories they’d typically start adding after buying the pistol.

✋ ADAPTIVE GRIP TEXTURE

Springfield’s Adaptive Grip Texture is designed to provide traction where it’s needed while maintaining comfortable ergonomics.

That becomes particularly important on a slim pistol like the Hellcat Pro, where a secure grip contributes significantly to recoil control.

👁️ USEFUL FACTORY SIGHTS

The pistol comes equipped with a white-dot front sight and Tactical Rack U-Notch rear sight.

The Tactical Rack rear also provides a substantial ledge rather than the minimal rear sight found on some compact pistols.

🔴 OPTICS-READY

Although this package already includes the Viridian green dot, the OSP configuration gives the shooter an optics-ready platform should they decide to change optics later.

🔦 ACCESSORY RAIL

The integrated accessory rail provides another advantage over some smaller micro-compacts.

💡 Perfect Pairing: A compact Streamlight weapon light would be a natural addition to this package, especially since the optic is already taken care of.

🆚 HELLCAT PRO COMP VS. SHIELD X CARRY COMP

With your current inventory, these two make for a particularly interesting side-by-side comparison:

Springfield Hellcat Pro Comp Gear Pac — $799
🔥 Integral compensator
📏 3.7″ hammer-forged barrel
📦 17+1 maximum capacity
🟢 Viridian green dot INCLUDED
📦 FOUR magazines
🎒 Range bag INCLUDED
🔦 Accessory rail

S&W Performance Center Shield X Carry Comp — SALE $649
⭐ Performance Center
🔥 PowerPort recoil management
📏 3.6″ ported barrel
📦 15+1 maximum capacity
🔴 Optics ready
🌙 Ameriglo LumiGreen front night sight
📦 Two magazines
🔦 Accessory rail

There’s a $150 difference, but the Springfield package includes the green-dot optic, two additional magazines, and range bag.

That makes this an excellent comparison for someone shopping for a slim compensated 9mm.

💡 Easy Upsells: 9mm range ammunition, defensive ammunition, an optic-compatible holster, and a compact Streamlight are the obvious additions. With four magazines, a green dot, and a range bag already included, there isn’t much else the customer needs to get started.

💡 Who Is It For? The Hellcat Pro Comp Gear Pac is ideal for someone who wants the slimmer dimensions of a Hellcat but doesn’t want to give up capacity or shootability.

It’s particularly attractive to the customer who was already planning to add an optic and purchase extra magazines. Instead of building the package piece by piece, they’re getting a compensated, optic-equipped pistol with four magazines and a range bag from the start.

💲 PRICE: $799

For $799, you’re getting:

🔥 Integral Compensator
🎯 3.7″ Hammer-Forged Barrel
🟢 Viridian VFX11 Green Dot INCLUDED
🔴 Optics-Ready OSP Slide
✋ Adaptive Grip Texture
🔦 Accessory Rail
📦 THREE 15-Round Magazines
📦 ONE 17-Round Magazine
🔥 Up to 17+1 Capacity
🎒 Range Bag INCLUDED
⭐ Complete Gear Pac Bundle

COMP + GREEN DOT + 4 MAGS + RANGE BAG — $799

That’s the selling message I’d lead with on this one. The integral compensator gives you the performance hook, while the Viridian green dot, four magazines, and range bag make the $799 price much easier for the customer to appreciate as a complete package rather than just the price of the pistol.

The SIG SAUER P365X Fortunate Son – Purple Rain combines the proven P365X platform with a head-turning Purple Rain frame and contrasting stainless-steel slide. Beneath the distinctive finish is the combination that makes the P365X so popular: a compact 3.1″ barrel, extended X-Series grip, 12+1 flush-fit capacity, X-Series flat trigger, X-RAY3 day/night sights, and an optics-ready slide.

At $659.99, this is an excellent option for someone who wants all the advantages of the P365X but doesn’t want their pistol to look like everything else in the case.

Features:

• SIG SAUER P365X Fortunate Son – Purple Rain
• Chambered in 9mm
• Subcompact, striker-fired pistol
• 3.1″ barrel
• Purple Rain finish
• Contrasting stainless-steel slide
• P365X extended grip module
• Integrated magazine funnel
• X-Series flat trigger
• Optics ready with compact optic footprint
• X-RAY3 day/night sights
• 12+1 capacity
• Includes two 12-round magazines
• Compact P365 dimensions with enhanced X-Series ergonomics

💜 PURPLE RAIN + STAINLESS — THIS ONE STANDS OUT

There’s no confusing this P365X with another standard black pistol.

The Purple Rain treatment paired with the stainless-steel slide creates a bold two-tone appearance that immediately separates this model from a traditional P365X.

For someone who wants a pistol that’s a little more personal and distinctive, the finish alone gives this one plenty of display-case appeal.

🤏 P365 COMPACTNESS + X-SERIES GRIP

The P365X takes the compact 3.1″ barrel and slide dimensions of the P365 and combines them with SIG’s longer X-Series grip module.

It’s an excellent middle ground for customers who love the compact dimensions of the original P365 but want more gripping surface and increased flush-fit capacity.

📦 12+1 FLUSH-FIT CAPACITY

The extended X-Series grip allows the P365X to use a 12-round flush-fit magazine, giving the shooter 12+1 capacity without requiring a large extension below the grip.

This package includes two 12-round magazines.

✋ X-SERIES GRIP MODULE

The longer P365X grip module provides additional gripping surface compared with the original P365.

It also incorporates an integrated magazine funnel, helping guide the magazine into the pistol during reloads.

For customers who handle the standard P365 and immediately wish they had just a little more room for their hand, the P365X is often the better fit.

🎯 X-SERIES FLAT TRIGGER

SIG equips this P365X with its flat-faced X-Series trigger.

The straight trigger face provides a consistent surface for trigger-finger placement and gives the pistol the upgraded X-Series feel customers have come to expect.

🔴 OPTICS READY

The stainless-steel slide comes factory cut for a compact-footprint optic, allowing the customer to add a micro red dot without having the slide modified.

💡 Perfect Pairing: A SIG ROMEO-X Compact would make an excellent premium pairing while keeping the pistol within the SIG family. A compatible Holosun micro optic is another strong choice.

🌙 X-RAY3 DAY/NIGHT SIGHTS

Even if the customer doesn’t immediately install an optic, they’re already getting SIG’s excellent X-RAY3 day/night sights.

These provide a highly visible aiming reference during daylight conditions while adding illumination for lower-light environments.

That makes this pistol very capable right out of the box.

⚪ STAINLESS-STEEL SLIDE

While the Purple Rain frame gets most of the attention, the stainless slide is what really completes the look.

The contrast between the stainless upper and purple lower gives this P365X a completely different appearance from the typical Nitron-black configuration.

🆚 WHICH SPECIAL-FINISH P365X?

Now that you have both at the same $659.99 price, this becomes an easy choice based almost entirely on appearance.

P365X Bahama Breeze — $659.99
🌴 Teal & black
📏 3.1″ barrel
✋ Extended X-Series grip
📦 12+1 capacity
🎯 X-Series flat trigger
🔴 Optics ready
🌙 X-RAY3 sights

P365X Purple Rain — $659.99
💜 Purple Rain + stainless
📏 3.1″ barrel
✋ Extended X-Series grip
📦 12+1 capacity
🎯 X-Series flat trigger
🔴 Optics ready
🌙 X-RAY3 sights

Mechanically, you’re offering customers the same core P365X feature set at the same price.

That makes for a fun display opportunity: put them side by side and let the customer decide—

🌴 Bahama Breeze or 💜 Purple Rain?

💡 Easy Upsells: A SIG ROMEO-X Compact or compatible Holosun optic, additional P365 magazines, an optic-compatible holster, and 9mm range ammunition are all natural additions.

💡 Who Is It For? The P365X Purple Rain is ideal for the customer who wants the compact dimensions of a P365 with the improved grip and capacity of the X-Series, but also wants something that looks completely different from a standard production pistol.

It’s especially appealing to someone who wants 12+1 capacity, a flat trigger, factory night sights, and optics readiness without stepping up to the larger dimensions of a P365XL or XMACRO.

💲 PRICE: $659.99

For $659.99, you’re getting:

💜 Purple Rain Finish
⚪ Contrasting Stainless-Steel Slide
⭐ Proven SIG P365X Platform
🤏 Compact 3.1″ Barrel
✋ Extended X-Series Grip Module
📥 Integrated Magazine Funnel
📦 12+1 Flush-Fit Capacity
🎯 X-Series Flat Trigger
🔴 Optics Ready
🌙 X-RAY3 Day/Night Sights
📦 Two 12-Round Magazines

💜 PURPLE RAIN + STAINLESS + P365X PERFORMANCE — $659.99

The finish is what gets this pistol noticed, but the P365X platform gives it substance. A compact 3.1″ slide, longer X-Series grip, 12+1 capacity, flat trigger, night sights, and optics readiness make it an excellent option for the customer who wants proven P365 performance with a much less ordinary look.

The SIG SAUER P365X Bahama Breeze takes the proven P365X platform and gives it a bold teal-and-black finish that immediately stands apart from the typical all-black micro-compact. Underneath the distinctive Bahama Breeze styling, you’re still getting the combination that makes the P365X so appealing: a 3.1″ barrel, extended X-Series grip, 12+1 capacity, flat trigger, X-RAY3 day/night sights, and an optics-ready slide.

At $659.99, this is a great choice for the customer who wants proven P365 performance but also wants something with a little more personality.

Features:

• SIG SAUER P365X Bahama Breeze
• Chambered in 9mm
• Subcompact, striker-fired pistol
• 3.1″ barrel
• Bahama Breeze teal & black finish
• Nitron-finished slide
• P365X grip module
• Extended grip with integrated magazine funnel
• X-Series flat trigger
• Optics ready with compact optic footprint
• X-RAY3 day/night sights
• 12+1 capacity
• Includes two 12-round magazines
• Slim, lightweight P365 platform

🌴 BAHAMA BREEZE — DEFINITELY NOT ANOTHER BLACK PISTOL

This is the feature that’s going to get the pistol picked up at the counter.

The Bahama Breeze teal-and-black treatment gives the P365X a completely different personality while maintaining the proven mechanical features of the standard P365X.

For customers who want their pistol to stand out—or simply love teal—this one is going to be an easy attention-getter in the case.

🤏 P365 SIZE + X-SERIES GRIP

The P365X combines the compact 3.1″ barrel and slide length of the original P365 with the longer X-Series grip module.

That combination is a major reason the P365X has become such a popular configuration.

The customer gets the short overall slide length of the P365 while gaining a fuller grip and 12-round flush-fit capacity.

📦 12+1 FLUSH-FIT CAPACITY

The extended X-Series grip allows the P365X to accept a 12-round magazine that fits flush with the grip.

That gives the shooter 12+1 capacity without requiring a magazine extension hanging below the grip.

Two 12-round magazines are included.

✋ EXTENDED X GRIP MODULE

The P365X grip module gives the shooter additional gripping surface compared with the original P365.

It also incorporates an integrated magazine funnel, helping guide the magazine into the pistol during reloads.

For customers who find the original P365 just a little too short in the hand, the P365X can be the sweet spot.

🎯 X-SERIES FLAT TRIGGER

SIG equips the Bahama Breeze with its X-Series flat trigger, providing a straight trigger face and consistent surface for trigger-finger placement.

It’s another feature that distinguishes the P365X from more basic P365 configurations.

🔴 OPTICS READY

The slide is factory cut for a compact-footprint optic, giving customers the option of adding a micro red dot without modifying the slide.

💡 Perfect Pairing: The SIG ROMEO-X Compact is a natural premium pairing for the P365X. A compatible Holosun micro optic is another strong option.

🌙 X-RAY3 DAY/NIGHT SIGHTS

Even without an optic, this P365X is already equipped with SIG’s X-RAY3 day/night sights.

They provide a highly visible sight picture during the day while incorporating illumination for lower-light conditions.

That’s a meaningful factory upgrade compared with pistols equipped with basic white-dot sights.

⚫ NITRON-FINISHED SLIDE

The black Nitron-finished slide provides a great contrast against the teal portions of the Bahama Breeze treatment while maintaining the familiar SIG appearance up top.

🆚 P365X BAHAMA BREEZE VS. P365 FORTUNATE SON

Since you recently brought in both special-finish P365 configurations at different price points, these would be fun to display together.

P365 Fortunate Son — $529.99
📏 3.1″ barrel
📦 10-round magazines
✋ Standard P365-size grip
🌙 X-RAY3 sights
🔴 Optics ready
🟢 Green & black styling

P365X Bahama Breeze — $659.99
📏 3.1″ barrel
📦 12-round flush-fit magazines
✋ Longer X-Series grip
🎯 X-Series flat trigger
🌙 X-RAY3 day/night sights
🔴 Optics ready
🌴 Teal & black styling

The $130 difference isn’t just about color. The Bahama Breeze moves the customer into the P365X configuration, giving them the longer X grip, 12+1 flush-fit capacity, integrated mag funnel, and X-Series flat trigger.

💡 Easy Upsells: A SIG ROMEO-X Compact or compatible Holosun optic, additional P365 magazines, an optic-compatible holster, and 9mm range ammunition all make natural additions.

💡 Who Is It For? The P365X Bahama Breeze is perfect for the customer who likes the compact dimensions of the P365 but wants more grip, more flush-fit capacity, and the X-Series trigger.

And, of course, it’s especially easy to recommend to the person who looks at a case full of black pistols and says:

“Do you have anything different?”

This one definitely qualifies.

💲 PRICE: $659.99

For $659.99, you’re getting:

🌴 Bahama Breeze Teal & Black Finish
⭐ Proven SIG P365X Platform
🤏 Compact 3.1″ Barrel
✋ Extended X-Series Grip Module
📦 12+1 Flush-Fit Capacity
🎯 X-Series Flat Trigger
🔴 Optics-Ready Slide
🌙 X-RAY3 Day/Night Sights
📥 Integrated Magazine Funnel
📦 Two 12-Round Magazines

🌴 P365X PERFORMANCE WITH A WHOLE LOT MORE PERSONALITY — $659.99

The color gets the customer’s attention, but the P365X configuration is what sells the pistol. The combination of the compact 3.1″ slide, longer X-Series grip, 12+1 capacity, flat trigger, night sights, and optics-ready slide makes the Bahama Breeze much more than just a special-finish P365.

The Smith & Wesson M&P FPC is one of the most interesting pistol-caliber carbines on the market thanks to one feature that immediately sets it apart: it folds completely in half for compact storage while leaving accessories mounted to the M-LOK handguard undisturbed. Add a 16.25″ threaded barrel, flat-faced trigger, M&P magazine compatibility, and onboard storage for two additional magazines, and you have an extremely versatile 9mm carbine.

Even better, this package includes two 23-round magazines plus one 17-round magazine—and it’s currently $100 OFF at just $619.

Features:

• Smith & Wesson M&P FPC
• Chambered in 9mm
• Semi-automatic folding carbine
• 16.25″ barrel
• 1/2×28 threaded muzzle
• Compact side-folding design
• Approximately 30 3/8″ extended
• Approximately 16 3/8″ folded
• Full-length M-LOK handguard
• Flat-faced trigger
• Ambidextrous charging handle
• Interchangeable M&P palmswell
• Fixed stock with storage for two spare magazines
• Uses compatible double-stack M&P magazines
• Includes (2) 23-round magazines
• Includes (1) 17-round magazine
• 69 rounds of total magazine capacity included
• Black anodized finish

🧳 FOLDS DOWN TO JUST OVER 16″

This is the feature that gets attention as soon as you demonstrate the FPC.

The carbine folds horizontally at the receiver, reducing its overall length from approximately 30 3/8″ to only 16 3/8″.

That makes it incredibly convenient for compact storage and transportation compared with a traditional fixed-length pistol-caliber carbine.

Even better, the folding design allows accessories mounted to the handguard to remain in place.

🔇 THREADED 1/2×28 BARREL

The 16.25″ barrel comes factory threaded 1/2×28, making the FPC ready to accept compatible muzzle devices or suppressors.

For customers already interested in a 9mm suppressor, this feature makes the FPC an especially appealing host.

🔇 GREAT SUPPRESSOR PAIRING

YHM R9 — $569

The YHM R9 would be a great match for the FPC. Its compact design and 9mm capability complement the FPC’s purpose exceptionally well.

A suppressor-ready FPC also gives you a natural opportunity to discuss the current $0 tax stamp with customers who may have considered adding a suppressor but haven’t taken the next step.

📦 THE STOCK HOLDS TWO MAGAZINES

This is another feature that’s incredibly easy to demonstrate on the sales floor.

The fixed stock incorporates storage for two spare magazines, keeping additional ammunition directly on the carbine rather than requiring a separate pouch.

And Smith & Wesson gives you the magazines to take advantage of it immediately.

📦 TWO 23-ROUND + ONE 17-ROUND MAGAZINE

The FPC includes:

(2) 23-round magazines
(1) 17-round magazine

That’s 69 rounds of total magazine capacity included with the rifle.

Two magazines can be stored directly inside the stock, making the FPC a remarkably self-contained package.

🔄 USES M&P MAGAZINES

For someone who already owns a compatible Smith & Wesson M&P pistol, magazine compatibility is another major selling point.

Instead of buying into an entirely separate magazine ecosystem, the FPC uses compatible double-stack M&P magazines.

That’s an easy conversation with an existing M&P owner:

“If you already have the magazines, why not have a carbine that uses them too?”

🎯 FLAT-FACED TRIGGER

Smith & Wesson equips the FPC with a flat-faced trigger, giving the carbine a modern trigger profile and consistent surface for finger placement.

✋ INTERCHANGEABLE M&P PALMSWELL

The FPC incorporates interchangeable M&P palmswell panels, allowing the shooter to adjust the grip to better fit their hand.

That’s another feature that makes the carbine feel familiar to customers who already shoot the M&P pistol platform.

⚙️ FULL M-LOK HANDGUARD

The full-length M-LOK handguard provides plenty of room for compatible accessories while keeping the front of the carbine relatively streamlined.

Depending on the customer’s intended setup, they can personalize the FPC without needing to replace the handguard.

🔭 OPTIC PAIRING

A compact red dot is a natural fit for this rifle.

A Holosun or similar quality red-dot optic keeps the setup lightweight and complements the FPC’s compact, quick-handling design.

💡 Easy Upsells: A YHM R9 suppressor, Holosun red dot, additional compatible M&P magazines, sling, carrying case, and 9mm ammunition can turn the FPC into a complete package.

💡 Who Is It For? The M&P FPC is particularly appealing to the shooter looking for a compact, fun-to-shoot 9mm carbine that doesn’t take up the space of a traditional rifle.

It’s an especially strong choice for:

• Existing Smith & Wesson M&P owners
• Recreational range shooters
• Customers looking for a compact folding carbine
• Someone wanting a 9mm suppressor host
• Shooters who appreciate magazine compatibility
• Anyone who wants a carbine that’s easy to transport and store

The folding design is also something I’d demonstrate every time you show this rifle. Seeing it go from a 30″+ carbine to roughly 16″ folded makes the FPC’s value proposition much easier to understand than simply reading about it.

💲 REGULAR PRICE: $719

🔥 SALE PRICE: $619

YOU SAVE $100!

For $619, you’re getting:

🧳 Compact Folding Design
🔇 16.25″ Threaded 1/2×28 Barrel
⚙️ Full M-LOK Handguard
🎯 Flat-Faced Trigger
🔄 Compatible with Double-Stack M&P Magazines
📦 Onboard Storage for Two Spare Magazines
🔥 Two 23-Round + One 17-Round Magazine Included
💥 69 Rounds of Total Magazine Capacity
✋ Interchangeable M&P Palmswell
💰 $100 OFF

At $619, the FPC gives you a lot of easy-to-demonstrate value: fold it, show the magazine storage, point out the threaded barrel, and hand them the three included magazines. For someone who already owns an M&P—or simply wants a compact 9mm carbine—this is a strong package for the money.

The Smith & Wesson Performance Center Shield X Carry Comp takes the compact Shield X platform and gives it the upgrades shooters typically look for when building out a premium carry pistol. The centerpiece is Smith & Wesson’s PowerPort system and 3.6″ ported barrel, designed to reduce felt recoil and muzzle rise for faster follow-up shots.

Add a Performance Center-tuned platform, flat-face trigger, RMSc/K optics cut, Ameriglo Trooper LumiGreen night sight, accessory rail, and up to 15+1 capacity, and this is a Shield built for the customer who wants more performance straight from the factory.

Right now it’s $649—$50 OFF the regular $699 price.

Features:

• Smith & Wesson Performance Center Shield X Carry Comp
• Chambered in 9mm
• Compact, striker-fired pistol
• 3.6″ ported barrel
• Performance Center PowerPort
• Black Armornite finish
• RMSc/K optics cut
• Flat-face trigger
• Ameriglo Trooper LumiGreen front night sight
• Aggressive front & rear slide serrations
• Extended ergonomic grip
• Reversible magazine catch
• Front accessory rail
• Manual thumb safety
• Includes one 13-round magazine
• Includes one 15-round magazine
• 15+1 maximum capacity

🔥 PERFORMANCE CENTER CARRY COMP

This isn’t simply a different finish or cosmetic variation of the Shield X.

The Performance Center Carry Comp is designed around giving the shooter a more refined shooting experience while retaining the compact dimensions that make the Shield platform so popular.

The combination of the PowerPort, ported barrel, upgraded sighting system, optics cut, and flat-face trigger makes this the premium option in the Shield X family.

💨 POWERPORT — THE BIG SELLING POINT

The feature to highlight first is Smith & Wesson’s PowerPort.

The system is designed to redirect high-pressure gases upward as the pistol fires, helping counteract muzzle rise.

The goal is a pistol that feels flatter during recoil and allows the shooter to return the sights to the target more quickly for follow-up shots.

For a compact 9mm, that’s a meaningful Performance Center upgrade.

🎯 3.6″ PORTED BARREL

The 3.6″ ported barrel works with the PowerPort system while maintaining a compact overall package.

It gives the customer the benefits of an integrated compensating system without needing to attach a separate muzzle device to the end of the pistol.

🔴 RMSc/K OPTICS CUT

Smith & Wesson gives the Shield X Carry Comp a flat-plane RMSc/K optic cut, opening the door to several popular compact optics.

💡 Optic Pairing: A Holosun EPS Carry would make an excellent premium pairing, while other compatible K-footprint/RMSc-pattern optics give customers plenty of options depending on their preference and budget.

👁️ AMERIGLO TROOPER LUMIGREEN NIGHT SIGHT

Even without an optic installed, the Carry Comp gets a significant sight upgrade.

The Ameriglo Trooper LumiGreen front night sight provides a highly visible front aiming reference during the day while incorporating night-sight capability for reduced-light conditions.

That gives you another easy comparison point against a standard compact pistol with basic factory sights.

🔨 FLAT-FACE TRIGGER

The flat-face trigger provides a broad, consistent surface for trigger-finger placement and contributes to the more refined feel expected from a Performance Center model.

✋ LONGER, MORE ERGONOMIC GRIP

Smith & Wesson extended the Shield X grip to provide more usable gripping surface and greater magazine capacity while maintaining the pistol’s relatively slim profile.

That’s important because one of the traditional compromises with very small carry pistols is having enough grip to actually control them comfortably.

The Shield X aims for a better balance between compact dimensions, shootability, and capacity.

📦 13-ROUND + 15-ROUND MAGAZINES

The pistol ships with:

(1) 13-round magazine
(1) 15-round magazine

That gives the shooter flexibility depending on their preference while providing a maximum 15+1 capacity.

🛡️ MANUAL THUMB SAFETY

This configuration includes a manual thumb safety, making it a good option to show customers who specifically prefer an external safety on their carry pistol.

⚙️ FRONT ACCESSORY RAIL

The integrated front rail gives the customer the option to add a compatible compact weapon light.

💡 Light Pairing: A compact Streamlight designed for slimline pistols would complement the Shield X Carry Comp nicely without overwhelming the size of the handgun.

🤲 AGGRESSIVE FRONT & REAR SERRATIONS

Deep front and rear slide serrations provide additional gripping surfaces for manipulating the slide.

It’s another relatively small detail that contributes to the pistol’s more performance-oriented feel.

💡 Easy Upsells: A Holosun EPS Carry, compact Streamlight, extra Shield X magazines, optic-compatible holster, and quality 9mm ammunition would turn this into a complete premium carry package.

💡 Who Is It For? The Performance Center Shield X Carry Comp is aimed at the customer who wants the size and convenience of a compact 9mm but doesn’t want to settle for an entry-level feature set.

It’s especially worth showing to someone who prioritizes:

• Reduced muzzle rise
• Faster follow-up shots
• Optics capability
• Upgraded factory sights
• A flat-face trigger
• 13+1 or 15+1 capacity
• Manual thumb safety
• Accessory-light capability

It’s also a great model to physically compare against the standard Shield X. Once the customer sees the PowerPort, Ameriglo sight, and Performance Center treatment, the additional cost becomes much easier to explain.

💲 REGULAR PRICE: $699

🔥 SALE PRICE: $649

YOU SAVE $50!

For $649, you’re getting:

🔥 Smith & Wesson Performance Center
💨 PowerPort Recoil-Management System
🎯 3.6″ Ported Barrel
🔴 RMSc/K Optics Cut
👁️ Ameriglo Trooper LumiGreen Night Sight
🔨 Flat-Face Trigger
⚙️ Front Accessory Rail
✋ Extended Ergonomic Grip
🛡️ Manual Thumb Safety
📦 13-Round + 15-Round Magazines
🔥 Up to 15+1 Capacity
💰 $50 OFF

The key sales message on this one is shootability. A customer can buy plenty of compact 9mm pistols, but the Performance Center Carry Comp gives them recoil management, upgraded sights, optics readiness, a flat trigger, accessory rail, and 15+1 capability straight from the factory—all for the current $649 sale price.

The Smith & Wesson M&P Shield X takes the proven Shield concept and updates it for shooters who want more capacity, improved ergonomics, optics capability, and accessory compatibility without stepping up to a larger pistol. With a 3.6″ barrel, RMSc/K optics cut, front night sight, accessory rail, and up to 15+1 capacity, the Shield X offers an impressive combination of compact dimensions and full-featured performance.

This particular configuration also includes a manual thumb safety, and right now it’s $499—$100 OFF the regular $599 price.

Features:

• Smith & Wesson M&P Shield X
• Chambered in 9mm
• Compact, striker-fired pistol
• 3.6″ barrel
• Black Armornite finish
• Optics-ready slide
• Flat-plane RMSc/K optic cut
• Front night sight
• Improved ergonomics
• Longer grip for increased capacity & control
• Aggressive front & rear slide serrations
• Reversible magazine catch
• Front accessory rail
• Manual thumb safety
• Includes one 13-round magazine
• Includes one 15-round magazine
• 15+1 maximum capacity

⭐ THE SHIELD — EVOLVED

The Shield family has long been known for giving shooters a slim, compact 9mm platform.

The Shield X builds on that concept by addressing several features today’s customers are specifically looking for: higher capacity, optics readiness, better ergonomics, and the ability to mount a compact weapon light.

It’s still unmistakably a Shield—just with a much more modern feature set.

✋ LONGER, IMPROVED GRIP

One of the biggest changes is the longer, redesigned grip.

That additional gripping surface provides a more substantial feel in the hand while allowing Smith & Wesson to increase magazine capacity.

For customers who find traditional micro-compacts a little too short or cramped, the Shield X can provide a nice middle ground between compact dimensions and comfortable control.

📦 UP TO 15+1 CAPACITY

Smith & Wesson includes two different magazine sizes:

(1) 13-round magazine
(1) 15-round magazine

With the larger magazine installed, the Shield X provides a 15+1 maximum capacity.

That gives the shooter flexibility while providing considerably more capacity than earlier generations of slim Shield pistols.

🔴 RMSc/K OPTICS CUT

The Shield X comes optics ready from the factory with a flat-plane RMSc/K cut, giving the customer access to a wide selection of popular compact red-dot optics.

💡 Optic Pairing: A Holosun EPS Carry would make an excellent premium pairing for this pistol, providing an enclosed-emitter optic while maintaining a compact overall package.

👁️ FRONT NIGHT SIGHT

Even if the customer isn’t ready to add an optic immediately, the Shield X already includes an upgraded front night sight.

That provides a more visible aiming reference in reduced-light conditions and adds value over a pistol equipped with basic factory sights.

⚙️ FRONT ACCESSORY RAIL

Another important upgrade over traditional Shield designs is the integrated front accessory rail.

Customers can now add a compatible compact weapon light without relying on specialized mounting solutions.

💡 Light Pairing: A slimline Streamlight would be a natural addition while keeping the pistol’s overall footprint relatively compact.

🤲 AGGRESSIVE SLIDE SERRATIONS

The Shield X incorporates aggressive front and rear slide serrations, providing plenty of gripping surface for manipulating the slide from multiple positions.

🔄 REVERSIBLE MAGAZINE CATCH

The reversible magazine catch gives the pistol additional adaptability for different shooters and complements Smith & Wesson’s emphasis on improved ergonomics.

🛡️ MANUAL THUMB SAFETY

This configuration includes a manual thumb safety, making it especially worth showing to customers who specifically ask for an external safety on their handgun.

⚫ ARMORNITE FINISH

The black Armornite finish provides the familiar understated appearance of the M&P family while offering corrosion and wear resistance for a pistol designed to see regular use.

🆚 SHIELD X OR PERFORMANCE CENTER CARRY COMP?

Since you currently have both models on sale, this is a great side-by-side comparison opportunity.

M&P Shield X — SALE $499
⭐ 3.6″ barrel
⭐ Optics ready
⭐ Front night sight
⭐ 13- & 15-round magazines
⭐ Accessory rail
⭐ Thumb safety

Performance Center Shield X Carry Comp — SALE $649
🔥 Adds the PowerPort compensating system
🔥 Ported 3.6″ barrel
🔥 Ameriglo Trooper LumiGreen front night sight
🔥 Performance Center treatment
🔥 Designed for reduced muzzle rise & faster follow-up shots

That’s only a $150 step up to the Performance Center model, giving your staff an easy conversation:

Want the value? Shield X at $499.
Want the upgraded shooting experience? PC Carry Comp at $649.

💡 Easy Upsells: A Holosun EPS Carry, compact Streamlight, additional Shield X magazines, optic-compatible holster, and quality 9mm ammunition make natural additions.

💡 Who Is It For? The Shield X is a strong choice for someone who wants a compact 9mm with more usable grip and capacity than many smaller micro-compacts, while still maintaining a relatively streamlined overall package.

It’s especially attractive to the customer who wants optics readiness, a night sight, accessory rail, 15+1 capability, and a manual thumb safety without paying for the additional Performance Center upgrades.

💲 REGULAR PRICE: $599

🔥 SALE PRICE: $499

YOU SAVE $100!

For $499, you’re getting:

⭐ Updated M&P Shield X Platform
🔴 RMSc/K Optics Ready
👁️ Front Night Sight
✋ Improved Ergonomics
⚙️ Front Accessory Rail
🤲 Aggressive Front & Rear Serrations
🛡️ Manual Thumb Safety
📦 13-Round + 15-Round Magazines
🔥 Up to 15+1 Capacity
💰 $100 OFF

At $499, this is a particularly strong value in the Shield lineup. And with the standard Shield X at $499 and Performance Center Carry Comp at $649, you’ve got a really good good/better comparison sitting on the shelf—the customer can decide whether they want to save the $150 or invest it in the Performance Center’s recoil-management upgrades.

The Smith & Wesson M&P Shield X updates the proven Shield platform with the features today’s shooters are looking for—increased capacity, improved ergonomics, an optics-ready slide, front night sight, and accessory rail—while maintaining a compact, streamlined profile.

This version is the no-thumb-safety configuration, making it a great option for customers who prefer a simplified striker-fired setup. And at **$499—$100 OFF the regular $599 price—**it delivers a lot of capability for the money.

Features:

• Smith & Wesson M&P Shield X
• Chambered in 9mm
• Compact, striker-fired pistol
• 3.6″ barrel
• Black Armornite finish
• No manual thumb safety
• Optics-ready slide
• Flat-plane RMSc/K optic cut
• Front night sight
• Improved ergonomics
• Longer grip for increased control & capacity
• Aggressive front & rear slide serrations
• Reversible magazine catch
• Front accessory rail
• Includes one 13-round magazine
• Includes one 15-round magazine
• 15+1 maximum capacity

⭐ THE SHIELD — UPDATED FOR TODAY

The original Shield built its reputation around being slim, compact, and easy to handle.

The Shield X keeps that basic formula but adds several features that customers increasingly expect from a modern compact 9mm.

You now get greater magazine capacity, an optics-ready slide, accessory rail, upgraded sighting system, and a longer, more ergonomic grip in one package.

✋ IMPROVED ERGONOMICS

One of the most noticeable changes is the Shield X’s longer grip.

It provides more surface area for the shooting hand, giving the pistol a more substantial and comfortable feel than smaller micro-compacts.

That can be particularly appealing for customers who want a compact pistol but find that some of the smallest options simply don’t give them enough room for a confident grip.

📦 13-ROUND + 15-ROUND MAGAZINES

The Shield X includes:

(1) 13-round magazine
(1) 15-round magazine

With the larger magazine inserted, the pistol provides a 15+1 maximum capacity.

That gives the customer the flexibility to choose between a slightly shorter magazine or maximum capacity depending on their preference.

🔴 OPTICS READY

Smith & Wesson machines the Shield X with a flat-plane RMSc/K optic cut, allowing the customer to add a compatible compact red dot without modifying the slide.

💡 Optic Pairing: A Holosun EPS Carry would make an excellent premium addition, providing an enclosed-emitter optic while maintaining the compact nature of the pistol.

👁️ FRONT NIGHT SIGHT

Even without a red dot installed, the Shield X comes equipped with an upgraded front night sight.

That provides a more visible front aiming reference in reduced-light environments and gives the pistol a meaningful factory upgrade over basic sights.

⚙️ FRONT ACCESSORY RAIL

The Shield X also incorporates a front accessory rail, opening up the option of adding a compatible compact weapon light.

For customers who like to personalize their handgun immediately, having both optics and light capability from the factory is a major advantage.

🤲 AGGRESSIVE FRONT & REAR SERRATIONS

Deep front and rear slide serrations provide additional gripping surfaces for manipulating the slide.

Combined with the improved grip geometry, Smith & Wesson has put considerably more emphasis on overall handling with the Shield X.

🔄 REVERSIBLE MAGAZINE CATCH

The reversible magazine catch adds another level of adaptability for different shooters.

⚫ ARMORNITE FINISH

Smith & Wesson’s black Armornite finish provides corrosion and wear resistance while maintaining the clean, understated appearance expected from the M&P family.

🚫 NO MANUAL THUMB SAFETY

Unlike the other Shield X configuration, this model does not have a manual thumb safety.

That’s an important selling distinction because it lets you offer both versions depending on customer preference.

Prefer a thumb safety? You have that Shield X available.

Prefer no external safety? This is the one to show them.

🆚 THREE SHIELD X OPTIONS

With your current inventory, you’ve actually got a great step-up comparison:

Shield X — No Thumb Safety — $499 SALE
⭐ 3.6″ barrel
⭐ Optics ready
⭐ Front night sight
⭐ 13- & 15-round magazines
⭐ Accessory rail

Shield X — Thumb Safety — $499 SALE
⭐ Same core Shield X features
⭐ Adds manual thumb safety

Performance Center Shield X Carry Comp — $649 SALE
🔥 PowerPort recoil-management system
🔥 3.6″ ported barrel
🔥 Ameriglo Trooper LumiGreen front night sight
🔥 Performance Center upgrades
🔥 Designed for reduced muzzle rise

That gives your staff an easy progression based on preference rather than simply price.

💡 Easy Upsells: A Holosun EPS Carry, compact Streamlight, extra Shield X magazines, optic-compatible holster, and 9mm ammunition would make natural additions.

💡 Who Is It For? This Shield X is a strong option for someone who wants a compact, higher-capacity 9mm without a manual thumb safety.

It’s especially appealing to shooters who want a pistol that already provides 15+1 capability, optics readiness, a night sight, accessory rail, and improved ergonomics without moving into the higher-priced Performance Center model.

💲 REGULAR PRICE: $599

🔥 SALE PRICE: $499

YOU SAVE $100!

For $499, you’re getting:

⭐ Updated Shield X Platform
🔴 RMSc/K Optics Ready
👁️ Front Night Sight
✋ Improved Ergonomics
⚙️ Front Accessory Rail
🤲 Aggressive Front & Rear Serrations
🚫 No Manual Thumb Safety
📦 13-Round + 15-Round Magazines
🔥 Up to 15+1 Capacity
💰 $100 OFF

At $499, this is a strong choice for the customer who likes the Shield concept but wants more grip, more capacity, an optic, and the ability to add a light—while keeping the straightforward no-thumb-safety configuration many striker-fired pistol shooters prefer.

The Smith & Wesson Bodyguard 2.0 with Viridian RFX1 Green Dot takes the incredibly compact Bodyguard 2.0 platform and adds an optic right out of the box. This package combines a 2.75″ stainless-steel barrel, flat-face striker-fired trigger, manual thumb safety, tritium-insert front sight, and up to 12+1 capacity with a factory-included Viridian RFX1 Micro Green Dot Sight.

For the customer who likes the size and ergonomics of the Bodyguard 2.0 but already knows they want an optic, this package eliminates the need to purchase one separately.

Right now it’s $559—$40 OFF the regular $599 price.

Features:

• Smith & Wesson Bodyguard 2.0
• Chambered in .380 ACP
• Micro-compact
• Striker-fired
• 2.75″ stainless-steel barrel
• 1:10″ twist rate
• Black Armornite finish
• Viridian RFX1 Micro Green Dot Sight INCLUDED
• Bright-dot front sight with tritium insert
• Flat-face trigger
• Manual thumb safety
• Aggressive slide design
• Ergonomic Bodyguard 2.0 grip profile
• Reversible magazine release
• Includes one 10-round magazine
• Includes one 12-round magazine
• 12+1 maximum capacity

🟢 VIRIDIAN RFX1 GREEN DOT INCLUDED

This is the feature that separates this Bodyguard 2.0 from your other configurations.

The pistol comes equipped with a Viridian RFX1 Micro Green Dot, giving the customer an optic-equipped Bodyguard without needing to select and purchase a separate sight.

For someone who’s already decided they want a dot on their micro .380, this is a convenient ready-to-go package.

🤏 MICRO-COMPACT WITHOUT FEELING TINY IN THE HAND

The Bodyguard 2.0 is genuinely small, but Smith & Wesson put considerable emphasis on making the pistol comfortable and controllable despite its dimensions.

Its ergonomic grip profile provides more usable contact area than many traditional pocket-size .380 pistols.

That’s why the Bodyguard 2.0 is one I’d encourage customers to actually pick up and handle. Its dimensions get their attention; the grip is often what makes the pistol click for them.

🎯 FLAT-FACE STRIKER-FIRED TRIGGER

Smith & Wesson equips the Bodyguard 2.0 with a flat-face trigger, giving this generation a distinctly modern feel.

The flatter trigger face provides a consistent surface for trigger-finger placement and complements the pistol’s striker-fired operating system.

🌙 TRITIUM-INSERT FRONT SIGHT

Even though this package includes a green-dot optic, Smith & Wesson still equips the pistol with a bright-dot front sight containing a tritium insert.

That gives the pistol a highly visible physical sighting reference in addition to the Viridian optic.

📦 10-ROUND + 12-ROUND MAGAZINES

Smith & Wesson includes:

(1) 10-round magazine
(1) 12-round magazine

With the larger magazine inserted, the Bodyguard 2.0 provides a 12+1 maximum capacity.

The two magazine sizes also give the shooter flexibility between keeping the grip as compact as possible and gaining additional capacity and gripping surface.

🛡️ MANUAL THUMB SAFETY

This model includes a manual thumb safety, making it particularly attractive to customers who specifically want an external safety on their handgun.

🔄 REVERSIBLE MAGAZINE RELEASE

The reversible magazine release adds another level of adaptability and helps accommodate a wider range of shooters.

⚙️ AGGRESSIVE SLIDE DESIGN

Smith & Wesson’s aggressive slide treatment provides useful gripping surfaces for slide manipulation while also giving the Bodyguard 2.0 a more contemporary appearance than traditional pocket pistols.

🛡️ STAINLESS BARREL + ARMORNITE FINISH

The 2.75″ stainless-steel barrel uses a 1:10″ twist, while Smith & Wesson’s Armornite finish provides additional corrosion and wear resistance to the exterior.

🆚 WHICH BODYGUARD 2.0?

You currently have a really nice three-level Bodyguard 2.0 lineup:

Bodyguard 2.0 — SALE $399
🤏 2.75″ barrel
🎯 Flat-face trigger
🌙 Tritium-insert front sight
📦 10- & 12-round magazines
🛡️ Manual thumb safety

Bodyguard 2.0 + Viridian RFX1 — SALE $559
🟢 Viridian RFX1 Green Dot INCLUDED
🤏 2.75″ barrel
🎯 Flat-face trigger
🌙 Tritium-insert front sight
📦 10- & 12-round magazines
🛡️ Manual thumb safety

Performance Center Bodyguard 2.0 Carry Comp — SALE $499
🔥 Performance Center model
💨 PowerPort + 3.1″ ported barrel
🌙 Ameriglo Protector sights
📦 10- & 12-round magazines
🩶 Gray/black finish

Interestingly, your Performance Center Carry Comp is currently $60 less than the optic-equipped Bodyguard, so that’s a great opportunity to ask what the customer values most:

Want the lowest price? Standard Bodyguard 2.0 at $399.

Want the recoil-management upgrades? Performance Center Carry Comp at $499.

Want the green dot already included? RFX1 package at $559.

💡 Easy Upsells: Extra Bodyguard 2.0 magazines, an optic-compatible holster, .380 ACP range ammunition, and defensive ammunition are natural additions. Since the Viridian optic is already included, the customer has one less major accessory to purchase.

💡 Who Is It For? This package is particularly appealing to the shooter who wants a very small .380 ACP but already knows they prefer an electronic sighting system.

Rather than buying a standard Bodyguard and then shopping for an optic, this configuration gives them the Bodyguard 2.0 and Viridian RFX1 together in one package.

💲 REGULAR PRICE: $599

🔥 SALE PRICE: $559

YOU SAVE $40!

For $559, you’re getting:

🤏 Micro-Compact Bodyguard 2.0
🟢 Viridian RFX1 Micro Green Dot INCLUDED
🎯 Flat-Face Striker-Fired Trigger
🌙 Tritium-Insert Front Sight
✋ Excellent Bodyguard 2.0 Ergonomics
🛡️ Manual Thumb Safety
🔄 Reversible Magazine Release
📦 10-Round + 12-Round Magazines
🔥 Up to 12+1 Capacity
⚫ Armornite Finish
💰 $40 OFF

The simple selling message here is “Bodyguard 2.0 + green dot, already packaged together.” For a customer who knows they want an optic-equipped micro .380, the included Viridian RFX1 is what makes this version stand apart.

The Smith & Wesson M&P Shield Plus Specialist Bundle takes the proven micro-compact Shield Plus and turns it into a seriously well-equipped package. You get the 3.1″ 9mm Shield Plus with manual thumb safety, but the real value is what comes with it: six magazines total—including five 13-round magazines—plus a Savior Specialist bag.

For a customer who wants a Shield Plus and knows they’re going to buy extra magazines anyway, this $549 bundle makes a lot of sense.

Features:

• Smith & Wesson M&P Shield Plus
• Chambered in 9mm
• Micro-compact, striker-fired pistol
• 3.1″ barrel
• Black Armornite finish
• Manual thumb safety
• Flat-face trigger
• Aggressive grip texture
• White-dot sights
• 13+1 maximum capacity
• Includes SIX magazines
  • (5) 13-round extended magazines
  • (1) 10-round flush-fit magazine
• Includes Savior Specialist bag
• 75 rounds of total magazine capacity included
• Complete range-ready bundle

📦 SIX MAGAZINES INCLUDED

This is easily the biggest selling point of this particular Shield Plus.

Most pistols leave the customer immediately shopping for extra magazines. This package gives them six right out of the box.

You’re getting:

(5) 13-round magazines
(1) 10-round flush-fit magazine

That’s 75 rounds of total magazine capacity included with the pistol.

For someone who shoots regularly, that’s a significant upgrade over purchasing a standard two-magazine package.

🎒 SAVIOR SPECIALIST BAG INCLUDED

Smith & Wesson also includes a Savior Specialist bag, giving the customer a convenient way to organize and transport their range setup.

Combined with six magazines, this feels much more like a complete shooting package than simply purchasing another boxed pistol.

⭐ THE PROVEN SHIELD PLUS FORMULA

The Shield Plus builds on the original Shield’s reputation for being thin, lightweight, and easy to handle while significantly increasing magazine capacity.

The result is a micro-compact pistol that maintains the Shield’s streamlined dimensions while providing up to 13+1 capacity.

🤏 COMPACT 3.1″ PLATFORM

With its 3.1″ barrel and micro-compact frame, the Shield Plus remains noticeably smaller than the newer Shield X.

That’s important for customers whose number-one priority is keeping their pistol small, slim, and lightweight.

📦 10+1 OR 13+1

The included magazine selection also lets the shooter configure the pistol around their preference.

Use the 10-round flush-fit magazine when keeping the grip as compact as possible matters most.

Switch to any of the five 13-round magazines for increased capacity and additional gripping surface.

🎯 FLAT-FACE TRIGGER

Smith & Wesson equips the Shield Plus with a flat-face trigger, providing a consistent surface for trigger-finger placement and a more contemporary trigger profile than earlier Shield generations.

✋ AGGRESSIVE GRIP TEXTURE

The enhanced grip texture gives the shooter additional traction and helps provide confident control despite the pistol’s compact dimensions.

That’s particularly important on a micro-compact, where there’s naturally less gripping surface available.

🛡️ MANUAL THUMB SAFETY

This configuration includes a manual thumb safety, making it a good option for customers who specifically prefer an external safety on their handgun.

👁️ WHITE-DOT SIGHTS

This bundle uses straightforward white-dot sights, providing a familiar sight picture that’s easy to use right out of the box.

⚫ ARMORNITE FINISH

Smith & Wesson’s black Armornite finish provides corrosion and wear resistance while maintaining the classic all-black M&P appearance.

🆚 WHICH $549 SHIELD PLUS?

Since you also have the Shield Plus OR with night sights at a regular price of $549, there’s a really useful comparison to make.

Shield Plus Specialist Bundle — $549
📦 SIX magazines
🎒 Savior Specialist bag
👁️ White-dot sights
📏 3.1″ barrel
🔥 13+1 capacity
🛡️ Manual thumb safety

Shield Plus OR — Regular $549 / Sale $499
🔴 Optics-ready slide
🌙 Tritium night sights
📦 Two magazines
📏 3.1″ barrel
🔥 13+1 capacity
🛡️ Manual thumb safety

That gives customers a genuine choice:

Want optics readiness and upgraded sights? Go with the Shield Plus OR.

Want maximum magazine value and a range bag? This six-magazine Specialist Bundle is the one to look at.

💡 Easy Upsells: A quality holster, 9mm range ammunition, and defensive ammunition are the obvious additions here. With six magazines and the Savior bag already included, the customer doesn’t need nearly as much to complete the package.

💡 Who Is It For? This bundle is particularly attractive to the shooter who wants a proven micro-compact 9mm and plans to spend plenty of time at the range.

Instead of buying a pistol with two magazines and immediately purchasing several more, they’re walking out with six magazines and a Savior bag from day one.

It’s also an easy recommendation for someone who isn’t particularly interested in mounting an optic and would rather put their money toward extra magazines and useful range gear.

💲 PRICE: $549

For $549, you’re getting:

⭐ Smith & Wesson Shield Plus
🤏 Compact 3.1″ Micro-Compact Platform
🎯 Flat-Face Trigger
✋ Aggressive Grip Texture
🛡️ Manual Thumb Safety
🔥 13+1 Maximum Capacity
📦 SIX MAGAZINES INCLUDED
💥 Five 13-Round + One 10-Round Magazine
🎒 Savior Specialist Bag INCLUDED
⚫ Durable Armornite Finish

📦 6 MAGS + SAVIOR BAG FOR $549

That’s the headline I’d use to sell this one. The pistol itself is already a proven Shield Plus, but five 13-round magazines, a 10-round flush-fit magazine, and a Savior Specialist bag make this package stand apart from the standard two-magazine configurations.

For the customer who actually shoots their Shield regularly, the extras are where the value is.

The Smith & Wesson M&P9 Shield Plus Optics Ready remains a strong choice for shooters who want a true micro-compact 9mm without giving up useful capacity, quality sights, or optics capability. With its 3.1″ barrel, slim profile, flat-face trigger, tritium night sights, and both 10- and 13-round magazines, the Shield Plus packs a lot into a very compact package.

This configuration also includes a manual thumb safety, and it’s currently $499—$50 OFF the regular $549 price.

Features:

• Smith & Wesson M&P9 Shield Plus OR
• Chambered in 9mm
• Micro-compact, striker-fired pistol
• 3.1″ barrel
• Black Armornite finish
• Optics-ready slide
• Orange-ring tritium front sight
• Black tritium rear sight
• Flat-face trigger
• Tactile & audible trigger reset
• Manual thumb safety
• Enhanced grip texture
• 18-degree grip angle
• Slim, lightweight profile
• Includes one 10-round flush-fit magazine
• Includes one 13-round extended magazine
• 13+1 maximum capacity

🤏 TRUE MICRO-COMPACT SIZE

Where the newer Shield X moves toward a larger, higher-capacity configuration, the Shield Plus stays focused on being exceptionally slim and compact.

The 3.1″ barrel and shorter grip configuration make it a great option for the customer who prioritizes keeping overall size to a minimum.

And because Smith & Wesson includes both magazine sizes, the customer can decide how they want to configure it.

📦 10+1 OR 13+1 — YOU CHOOSE

The Shield Plus includes:

(1) 10-round flush-fit magazine
(1) 13-round extended magazine

Use the 10-round magazine when keeping the pistol as compact as possible is the priority.

Switch to the 13-round magazine when additional capacity and gripping surface are preferred.

That flexibility is one of the Shield Plus’s biggest advantages.

🔴 OPTICS READY

The slide comes factory cut for a compatible micro red-dot optic, so the customer doesn’t have to choose between a small pistol and modern optics capability.

For someone already accustomed to shooting a red dot—or looking to make the transition—the Shield Plus gives them that option right out of the box.

💡 Optic Pairing: A compatible Holosun micro optic would make an excellent addition while keeping the overall package appropriately sized for the Shield Plus.

🌙 TRITIUM NIGHT SIGHTS INCLUDED

This particular Shield Plus gets another important upgrade: factory tritium night sights.

Up front is an orange-ring tritium sight, providing a highly visible aiming reference during daylight while retaining illumination in reduced light.

The rear uses black tritium sights, helping keep the shooter’s attention focused on that bright front sight.

That’s meaningful added value compared with a micro-compact equipped with basic white-dot sights.

🎯 FLAT-FACE TRIGGER

The Shield Plus incorporates Smith & Wesson’s flat-face trigger, providing a consistent surface for trigger-finger placement.

It also provides a tactile and audible reset, giving the shooter clear feedback during operation.

✋ ENHANCED GRIP TEXTURE

Smith & Wesson designed the grip texture to provide enough traction for confident control without making the pistol unnecessarily abrasive.

That’s particularly important on a compact handgun where there isn’t as much gripping surface to work with.

📐 18-DEGREE GRIP ANGLE

The 18-degree grip angle promotes a natural point of aim and contributes to the familiar M&P ergonomics.

For customers comparing several micro-compacts, this is another pistol I’d encourage them to actually put in their hand before deciding.

🛡️ MANUAL THUMB SAFETY

This model includes a manual thumb safety, making it particularly attractive for customers who specifically prefer an external safety on their handgun.

⚫ ARMORNITE FINISH

Smith & Wesson’s Armornite finish provides additional corrosion and wear resistance while maintaining the familiar all-black M&P appearance.

🔧 SMART TAKEDOWN DESIGN

Smith & Wesson’s takedown lever and sear deactivation system allow the pistol to be disassembled without requiring the trigger to be pulled as part of the takedown process.

🆚 SHIELD PLUS OR SHIELD X?

Since you currently have both at $499, this is actually an excellent comparison for your staff to make.

M&P9 Shield Plus OR — SALE $499
🤏 Smaller micro-compact platform
📏 3.1″ barrel
📦 10+1 or 13+1
🌙 Front & rear tritium night sights
🔴 Optics ready
🛡️ Thumb safety

M&P Shield X — SALE $499
✋ Longer, more substantial grip
📏 3.6″ barrel
📦 13+1 or 15+1
👁️ Front night sight
🔴 Optics ready
⚙️ Accessory rail
🛡️ Available with or without thumb safety

So at the exact same sale price, the decision becomes less about budget and more about what size and feature set feels right to the customer.

💡 Easy Upsells: A compatible Holosun optic, additional Shield Plus magazines, quality holster, and 9mm range or defensive ammunition are natural additions.

💡 Who Is It For? The Shield Plus is ideal for the customer who prioritizes keeping their 9mm as thin, light, and compact as possible, but still wants modern features like 13+1 capacity, optics readiness, a flat-face trigger, and tritium night sights.

Compared with the Shield X, this is the one I’d show first when the customer’s priority is smaller overall dimensions rather than maximum capacity or an accessory rail.

💲 REGULAR PRICE: $549

🔥 SALE PRICE: $499

YOU SAVE $50!

For $499, you’re getting:

🤏 Slim Micro-Compact Design
🔴 Optics-Ready Slide
🌙 Orange-Ring Front + Rear Tritium Night Sights
🎯 Flat-Face Trigger
✋ Enhanced Grip Texture
📐 18° Grip Angle
🛡️ Manual Thumb Safety
📦 10-Round + 13-Round Magazines
🔥 Up to 13+1 Capacity
⚫ Armornite Finish
💰 $50 OFF

With the Shield Plus and Shield X both sitting at $499, you’ve got a particularly good sales-floor comparison: Shield Plus for the customer who wants smaller and lighter; Shield X for the customer who wants more grip, capacity, and accessory capability.

The Smith & Wesson M&P9 Shield Plus Optics Ready combines the slim, lightweight profile that made the Shield family so popular with the features shooters expect from a modern micro-compact. With a 3.1″ barrel, optics-ready slide, tritium night sights, flat-face trigger, and up to 13+1 capacity, it delivers an impressive amount of capability in a compact package.

This version features the streamlined no-thumb-safety configuration, and right now it’s $499—$50 OFF the regular $549 price.

Features:

• Smith & Wesson M&P9 Shield Plus OR
• Chambered in 9mm
• Micro-compact
• Striker-fired
• 3.1″ barrel
• Black Armornite finish
• No manual thumb safety
• Optics-ready slide
• Orange-ring tritium front sight
• Black tritium rear sight
• Flat-face trigger
• Tactile & audible trigger reset
• Enhanced grip texture
• 18-degree grip angle
• Slim & lightweight profile
• Includes one 10-round flush-fit magazine
• Includes one 13-round extended magazine
• 13+1 maximum capacity

🤏 SMALL, SLIM & LIGHTWEIGHT

The Shield Plus remains focused on one of the qualities that originally made the Shield platform so popular: keeping the overall package slim and compact.

The 3.1″ barrel and micro-compact frame make this an excellent option for customers who don’t want to move into a larger compact pistol just to gain modern features.

It stays small while still providing optics capability, quality night sights, and double-digit capacity.

📦 10+1 OR 13+1 — YOUR CHOICE

Smith & Wesson includes both magazine sizes:

(1) 10-round flush-fit magazine
(1) 13-round extended magazine

The flush-fit magazine keeps the pistol as compact as possible, while the extended magazine provides additional gripping surface and increases capacity to 13+1.

That gives the shooter two configurations right out of the box.

🔴 OPTICS-READY SLIDE

The Shield Plus comes factory cut for a compatible micro red-dot optic, eliminating the need to have the slide modified later.

For someone who already shoots a red dot—or wants the option to add one down the road—that’s an important feature to have built into the pistol from the beginning.

💡 Optic Pairing: A compatible Holosun micro red dot would make an excellent addition without adding unnecessary bulk to the Shield Plus.

🌙 TRITIUM NIGHT SIGHTS INCLUDED

This model also comes equipped with an upgraded factory sighting system.

Up front is an orange-ring tritium night sight, giving the shooter a highly visible front aiming reference.

It’s paired with a black tritium rear sight, helping draw the eye toward the front sight while still providing low-light capability.

For someone who isn’t planning to add an optic immediately, you’re already getting a very capable set of sights out of the box.

🎯 FLAT-FACE TRIGGER

Smith & Wesson equips the Shield Plus with a flat-face trigger, providing a consistent surface for trigger-finger placement.

The trigger also incorporates a tactile and audible reset, providing clear feedback during operation.

✋ ENHANCED GRIP TEXTURE

The Shield Plus uses an enhanced grip texture designed to provide traction and control while remaining comfortable in the hand.

On a micro-compact pistol where gripping surface is limited, that added traction can make a noticeable difference.

📐 18-DEGREE GRIP ANGLE

Smith & Wesson’s 18-degree grip angle promotes a natural point of aim and contributes to the familiar ergonomics of the M&P family.

This is another model that’s worth actually putting into the customer’s hand when comparing micro-compacts.

🚫 NO MANUAL THUMB SAFETY

This configuration does not include a manual thumb safety, making it the streamlined option for shooters who prefer a striker-fired pistol without an external safety lever.

Since you also have the thumb-safety version available at the same sale price, customers can choose based entirely on preference.

⚫ ARMORNITE FINISH

The black Armornite finish provides corrosion and wear resistance while maintaining the classic understated M&P appearance.

🔧 SMART TAKEDOWN SYSTEM

Smith & Wesson’s patented takedown lever and sear deactivation system allow the pistol to be disassembled without requiring the trigger to be pulled as part of the takedown process.

🆚 WHICH S&W COMPACT FITS YOU?

With your current inventory and sale pricing, you’ve got an excellent Smith & Wesson progression:

Shield Plus OR — $499 SALE
🤏 Smallest option
📏 3.1″ barrel
📦 Up to 13+1
🌙 Front & rear tritium night sights
🔴 Optics ready
🚫 No thumb safety

Shield X — $499 SALE
✋ Longer grip
📏 3.6″ barrel
📦 Up to 15+1
🔴 Optics ready
⚙️ Accessory rail
🚫 Available without thumb safety

Performance Center Shield X Carry Comp — $649 SALE
🔥 PowerPort system
💨 Ported 3.6″ barrel
📦 Up to 15+1
🔴 Optics ready
👁️ Ameriglo front night sight
⭐ Performance Center treatment

That creates a very easy conversation based on what matters most to the customer: smallest overall package, increased capacity/accessory capability, or upgraded Performance Center shootability.

💡 Easy Upsells: A compatible Holosun optic, additional Shield Plus magazines, quality holster, and 9mm range or defensive ammunition are all natural additions.

💡 Who Is It For? This Shield Plus is a strong choice for the customer who wants a slim, lightweight micro-compact 9mm without a manual thumb safety.

It’s particularly attractive to someone who wants 13+1 capacity, an optics-ready slide, excellent factory night sights, and a flat-face trigger while keeping the pistol smaller than the Shield X.

💲 REGULAR PRICE: $549

🔥 SALE PRICE: $499

YOU SAVE $50!

For $499, you’re getting:

🤏 True Micro-Compact Size
🔴 Optics-Ready Slide
🌙 Orange-Ring Front + Rear Tritium Night Sights
🎯 Flat-Face Trigger
✋ Enhanced Grip Texture
📐 18° Grip Angle
🚫 No Manual Thumb Safety
📦 10-Round + 13-Round Magazines
🔥 Up to 13+1 Capacity
⚫ Armornite Finish
💰 $50 OFF

At the current $499 sale price, this is an easy model to put head-to-head with the Shield X: choose the Shield Plus when smaller and slimmer wins; choose the Shield X when the customer wants more grip, more capacity, and an accessory rail.

The Smith & Wesson Performance Center Bodyguard 2.0 Carry Comp takes the remarkably compact Bodyguard 2.0 platform and gives it the Performance Center treatment. The standout upgrade is Smith & Wesson’s PowerPort system with a 3.1″ ported barrel and slide, designed to reduce felt recoil and muzzle rise—an especially meaningful feature on a pistol this small.

Add Ameriglo Protector night sights, a flat-face trigger, up to 12+1 capacity, and a distinctive gray Armornite-finished slide over a black frame, and you’ve got a premium version of one of Smith & Wesson’s most popular micro .380 platforms.

Right now it’s $499—$50 OFF the regular $549 price.

Features:

• Smith & Wesson Performance Center Bodyguard 2.0 Carry Comp
• Chambered in .380 ACP
• Micro-compact
• Striker-fired
• 3.1″ ported barrel
• Performance Center PowerPort
• Ported slide & barrel
• Gray Armornite-finished slide
• Black polymer frame
• Flat-face trigger
• Ameriglo Protector LumiGreen front night sight
• Blacked-out square-notch Ameriglo Protector rear sight
• Advanced Bodyguard 2.0 ergonomics
• Includes one 10-round magazine
• Includes one 12-round magazine
• 12+1 maximum capacity

🔥 PERFORMANCE CENTER BODYGUARD 2.0

The standard Bodyguard 2.0 already changed what customers could expect from a micro .380.

The Performance Center Carry Comp takes that platform another step with upgrades aimed specifically at making a very small pistol more comfortable and controllable to shoot.

The combination of PowerPort recoil management, upgraded Ameriglo sights, longer 3.1″ barrel, and Performance Center styling makes this the premium Bodyguard 2.0 option.

💨 POWERPORT RECOIL MANAGEMENT

This is the feature I’d lead with when showing this model.

Smith & Wesson’s PowerPort uses gases generated during firing to help counteract muzzle rise.

On a micro-compact pistol, where the shooter’s hands have less surface area to control the firearm, reducing muzzle movement can make a meaningful difference in the overall shooting experience.

The goal is less felt recoil, less muzzle rise, and quicker recovery between shots.

🎯 3.1″ PORTED BARREL & SLIDE

The Carry Comp uses a 3.1″ ported barrel, compared with the 2.75″ barrel of the standard Bodyguard 2.0.

The barrel and slide work together with the PowerPort system to provide the Performance Center model’s recoil-management benefits while maintaining an exceptionally compact overall package.

🌙 AMERIGLO PROTECTOR NIGHT SIGHTS

Smith & Wesson also gives the Carry Comp an upgraded sighting system.

Up front is an Ameriglo Protector LumiGreen night sight, providing a bright and easy-to-find aiming reference.

It’s paired with a blacked-out square-notch Ameriglo Protector rear sight, helping keep the shooter’s visual attention focused on the front sight.

On a pistol this small, good sights make a big difference.

🎯 FLAT-FACE TRIGGER

The flat-face trigger provides a broad, consistent surface for trigger-finger placement and complements the modern striker-fired design of the Bodyguard 2.0 platform.

✋ BODYGUARD 2.0 ERGONOMICS

One of the reasons the Bodyguard 2.0 stands apart from traditional pocket .380 pistols is its grip design.

Despite the pistol’s tiny dimensions, Smith & Wesson designed the frame to provide a more substantial, ergonomic grip, helping the shooter establish better control than its size might suggest.

That’s why this is another pistol I’d strongly recommend customers actually handle at the counter rather than simply comparing dimensions.

📦 10-ROUND + 12-ROUND MAGAZINES

Smith & Wesson includes:

(1) 10-round magazine
(1) 12-round magazine

With the larger magazine inserted, the Bodyguard 2.0 Carry Comp provides a 12+1 maximum capacity.

The two magazine sizes also allow the customer to choose between the most compact configuration and additional capacity/gripping surface.

🩶 GRAY + BLACK PERFORMANCE CENTER LOOK

The Carry Comp also visually separates itself from the standard Bodyguard 2.0.

The gray Armornite-finished slide paired with the black polymer frame, visible porting, and upgraded Ameriglo sights give it a much more distinctive Performance Center appearance.

It’s a small pistol that doesn’t look basic.

🆚 BODYGUARD 2.0 OR CARRY COMP?

Since you currently have both models on sale, you’ve got another excellent side-by-side comparison.

Bodyguard 2.0 — SALE $399
🤏 2.75″ barrel
🎯 Flat-face trigger
🌙 Tritium-insert front sight
📦 10- & 12-round magazines
🔥 Up to 12+1
🛡️ Manual thumb safety

Performance Center Bodyguard 2.0 Carry Comp — SALE $499
🔥 PowerPort recoil-management system
💨 3.1″ ported barrel & slide
🌙 Ameriglo Protector LumiGreen night sight
🎯 Flat-face trigger
📦 10- & 12-round magazines
🔥 Up to 12+1
🩶 Gray Performance Center styling

That’s only a $100 difference between the two sale prices.

For the customer primarily focused on value and compact size, the standard Bodyguard 2.0 at $399 is compelling.

For another $100, the Performance Center model adds the PowerPort system, ported 3.1″ barrel, upgraded Ameriglo sights, and distinctive styling.

💡 Easy Upsells: Extra Bodyguard 2.0 magazines, a quality pocket or IWB holster, .380 ACP range ammunition, and defensive ammunition all make natural additions.

💡 Who Is It For? The Performance Center Bodyguard 2.0 Carry Comp is particularly appealing to someone who wants an extremely compact .380 but places a premium on shootability.

It’s the model I’d show to a customer who likes the dimensions of the Bodyguard 2.0 but says something like, “I want the version that’s easiest to shoot well.”

The PowerPort, longer ported barrel, improved sights, and excellent ergonomics are all aimed at making that tiny platform more manageable and enjoyable at the range.

💲 REGULAR PRICE: $549

🔥 SALE PRICE: $499

YOU SAVE $50!

For $499, you’re getting:

⭐ Smith & Wesson Performance Center
💨 PowerPort Recoil-Management System
🎯 3.1″ Ported Barrel & Slide
🌙 Ameriglo Protector LumiGreen Night Sight
👁️ Blacked-Out Ameriglo Rear Sight
🎯 Flat-Face Trigger
✋ Bodyguard 2.0 Ergonomics
📦 10-Round + 12-Round Magazines
🔥 Up to 12+1 Capacity
🩶 Gray Armornite Slide / Black Frame
💰 $50 OFF

At $499, this is an especially interesting option because it brings Performance Center recoil management and upgraded sights to a genuinely micro-sized .380. For the customer who loves how small the Bodyguard 2.0 is but wants the premium version, the Carry Comp makes the extra $100 over your sale-priced standard model very easy to explain.

The Smith & Wesson M&P22X brings the familiar feel of the M&P family to an affordable, feature-packed .22 LR full-size pistol. With a 20+1 capacity, optics-ready aluminum slide, fiber-optic front sight, crisp internal hammer-fired trigger, and an included suppressor thread adapter, the M&P22X is built for shooters who want more trigger time without the cost and recoil of centerfire ammunition.

And at the current **$399 sale price—$100 OFF regular price—**this is a lot of rimfire pistol for the money.

Features:

• Smith & Wesson M&P22X
• Chambered in .22 LR
• Full-size semi-automatic pistol
• Single-action-only internal hammer-fired system
• 4.1″ barrel
• Suppressor thread adapter included
• Adapter wrench included
• Optics-ready slide
• Lightweight anodized aluminum slide
• Fiber-optic front sight
• Black rear sight
• Manual thumb safety
• Slim, ergonomic grip
• Low-recoil design
• 20+1 capacity
• Includes two 20-round magazines
• 40 rounds of total magazine capacity included

🎯 20+1 ROUNDS OF RIMFIRE FUN

One of the M&P22X’s biggest advantages is its 20-round magazine capacity.

More capacity means more time shooting and less time standing at the bench reloading magazines—exactly what most people want from a recreational .22.

And Smith & Wesson includes two 20-round magazines, so you’re getting 40 rounds of magazine capacity right out of the box.

🔇 SUPPRESSOR READY

This is another major selling point.

Smith & Wesson includes a suppressor thread adapter and the wrench needed to install it right in the box.

For someone who has been considering a suppressed .22 pistol, there’s no need to immediately start searching for additional adapters or a replacement barrel.

⭐ GREAT SUPPRESSOR PAIRING

GEMTECH GM-22 — $399

The GM-22 you just added would make an excellent match for the M&P22X.

At only 2.7 ounces and 5 inches long, the GM-22 keeps the entire package light and maneuverable while providing a dedicated rimfire suppressor.

M&P22X — SALE $399
GEMTECH GM-22 — $399

That’s a very appealing combination for someone who wants a dedicated suppressed rimfire pistol setup.

The SIG SRD22X or SilencerCo Switchback 22 2.0 would also be strong options.

🔴 OPTICS-READY SLIDE

The M&P22X comes optics ready from the factory, allowing the shooter to add a compatible pistol-mounted red dot without having to modify the slide.

That’s especially appealing for someone using a .22 LR pistol as an inexpensive training companion to their centerfire optic-equipped handgun.

💡 Optic Pairing: A lightweight Holosun red dot would complement the pistol nicely while keeping the overall setup compact.

👁️ FIBER-OPTIC FRONT SIGHT

Don’t want to add an optic right away?

No problem.

The M&P22X comes equipped with a highly visible fiber-optic front sight paired with a black rear, providing a clean sight picture straight out of the box.

🔨 CRISP HAMMER-FIRED TRIGGER

Unlike the striker-fired centerfire M&P pistols many customers are familiar with, the M&P22X uses a single-action-only internal hammer-fired system.

That gives the pistol a crisp trigger feel that works especially well for recreational shooting and target practice.

✋ SLIM, FULL-SIZE ERGONOMICS

The M&P22X provides the handling characteristics of a full-size pistol while maintaining a relatively slim grip.

That combination makes it comfortable for a wide range of hand sizes and gives newer shooters plenty of gripping surface without introducing the recoil of a centerfire handgun.

💥 LOW RECOIL + LOW AMMO COST

This is where a .22 LR pistol really earns its place in the collection.

The M&P22X is an excellent choice for:

🎯 High-volume range sessions
👋 Introducing newer shooters
🔄 Practicing fundamentals
🔴 Red-dot training
🔇 Suppressed shooting
💰 Getting more trigger time for the money

You can concentrate on grip, sight picture, trigger control, and repetition without the recoil or ammunition expense associated with centerfire shooting.

⚙️ LIGHTWEIGHT ALUMINUM SLIDE

The anodized aluminum slide keeps reciprocating mass low for reliable rimfire operation while maintaining the full-size proportions of the pistol.

🛡️ MANUAL THUMB SAFETY

The M&P22X incorporates a manual thumb safety, another feature that can make it appealing for shooters who specifically prefer an external safety.

💡 Easy Upsells: A GEMTECH GM-22, SIG SRD22X, or SilencerCo Switchback 22 2.0 suppressor, compatible Holosun optic, extra 20-round magazines, rimfire ammunition, and a range bag make natural additions.

💡 Who Is It For? The M&P22X is a great choice for the customer who wants a feature-rich .22 LR pistol rather than a bare-bones plinker.

It’s particularly well suited for the shooter who wants inexpensive training, low recoil, high capacity, optics capability, or a suppressor-ready rimfire pistol.

It’s also worth showing to customers who already shoot an M&P centerfire pistol and want a .22 LR platform for less expensive practice.

💲 REGULAR PRICE: $499

🔥 SALE PRICE: $399

YOU SAVE $100!

For $399, you’re getting:

🎯 20+1 Capacity
📦 Two 20-Round Magazines
🔴 Optics-Ready Slide
🔇 Suppressor Thread Adapter INCLUDED
🔧 Adapter Wrench Included
👁️ Fiber-Optic Front Sight
🔨 Crisp Internal Hammer-Fired Trigger
✋ Slim Full-Size Ergonomics
💥 Low-Recoil .22 LR Platform
💰 $100 OFF

At $399, this is one I’d position as much more than an inexpensive .22. Twenty-round capacity, two magazines, optics readiness, a fiber-optic sight, and the suppressor adapter already in the box give the M&P22X a feature set that makes it an especially compelling rimfire pistol for both training and pure range-day fun.

The Smith & Wesson Bodyguard 2.0 takes the idea of a pocket-sized .380 and completely modernizes it. Despite its remarkably compact footprint, the Bodyguard 2.0 provides an ergonomic 18-degree grip angle, striker-fired flat-face trigger, excellent sights, and up to 12+1 capacity—giving shooters many of the features normally associated with larger defensive pistols.

This particular model also includes a manual thumb safety, making it especially appealing to customers who prefer the added familiarity of an external safety.

And right now, it’s $399—$50 OFF the regular $449 price.

Features:

• Smith & Wesson Bodyguard 2.0
• Chambered in .380 ACP
• Micro-compact
• Striker-fired
• 2.75″ barrel
• Stainless-steel slide
• Durable Armornite finish
• Manual thumb safety
• Flat-face trigger
• 18-degree grip angle
• Bright-dot front sight with tritium insert
• Rapid-acquisition black U-notch rear sight
• Reversible magazine release
• 12+1 maximum capacity
• Includes one 10-round & one 12-round magazine

🤏 MICRO-COMPACT DONE DIFFERENTLY

The Bodyguard 2.0 is genuinely small, but Smith & Wesson designed the pistol to provide a much more substantial shooting experience than its dimensions might suggest.

The grip geometry, trigger design, sights, and increased magazine capacity help bridge the gap between a traditional pocket pistol and a modern micro-compact.

For someone who wants small without feeling outdated, this is a strong option.

✋ 18-DEGREE GRIP ANGLE

One of the most noticeable features when you pick up the Bodyguard 2.0 is its grip.

The 18-degree grip angle creates a natural point of aim while the ergonomic profile provides more usable contact area than you’d expect from such a compact pistol.

For customers comparing several tiny .380s, putting the Bodyguard 2.0 in their hand can be one of the best selling tools.

🎯 FLAT-FACE STRIKER-FIRED TRIGGER

Smith & Wesson moved the Bodyguard platform to a striker-fired system with a flat-face trigger, giving this generation a much more contemporary feel.

The flat trigger provides a consistent surface for finger placement and helps make the Bodyguard 2.0 feel more like a modern defensive pistol than a traditional pocket .380.

👁️ TRITIUM FRONT SIGHT

For such a small pistol, Smith & Wesson didn’t skimp on the sights.

You get a bright-dot front sight with a tritium insert paired with a black U-notch rear sight.

The combination is designed around rapid visual acquisition—an important feature on a compact handgun where tiny, difficult-to-see sights have traditionally been common.

🛡️ MANUAL THUMB SAFETY

This particular Bodyguard 2.0 includes a manual thumb safety.

That’s an important distinction when you’re showing the Bodyguard lineup to customers, particularly those who specifically want an external safety on their handgun.

📦 10-ROUND + 12-ROUND MAGAZINES

Despite its micro-compact dimensions, the Bodyguard 2.0 provides impressive capacity.

It ships with:

(1) 10-round magazine
(1) 12-round magazine

With the extended magazine inserted, that gives the pistol a 12+1 capacity.

The two magazine sizes also give the shooter flexibility between keeping the pistol as compact as possible and gaining additional capacity and gripping surface.

⚫ ARMORNITE FINISH

The stainless-steel slide receives Smith & Wesson’s black Armornite finish, providing corrosion and wear resistance while maintaining the pistol’s understated all-black appearance.

🔄 REVERSIBLE MAGAZINE RELEASE

Smith & Wesson includes a reversible magazine release, giving the Bodyguard 2.0 additional adaptability for different shooters.

💡 Easy Upsells: Extra Bodyguard 2.0 magazines, a quality pocket or IWB holster, defensive .380 ACP ammunition, and range ammunition are all natural additions.

💡 Who Is It For? The Bodyguard 2.0 is especially attractive for the customer who prioritizes a very small, lightweight handgun but doesn’t want to sacrifice modern ergonomics, usable sights, trigger feel, or capacity.

The manual thumb safety makes this particular configuration worth showing to customers who specifically ask for an external safety.

It’s also a model I’d encourage customers to actually handle rather than judge by the spec sheet. Its size is part of the appeal, but the way Smith & Wesson shaped the grip is what can really sell it once it’s in someone’s hand.

💲 REGULAR PRICE: $449

🔥 SALE PRICE: $399

YOU SAVE $50!

For $399, you’re getting:

⭐ Next-Generation Bodyguard 2.0
🤏 True Micro-Compact Size
🎯 Flat-Face Striker-Fired Trigger
✋ Ergonomic 18° Grip Angle
👁️ Tritium-Insert Front Sight
🛡️ Manual Thumb Safety
📦 10-Round + 12-Round Magazines
🔥 Up to 12+1 Capacity
⚫ Armornite-Finished Stainless Slide
💰 $50 OFF

At $399, the Bodyguard 2.0 is an easy pistol to put in front of someone shopping the micro-.380 category. The combination of small size, excellent ergonomics, modern trigger, useful sights, 12+1 capability, and a $50 savings gives the customer quite a bit to consider before settling for a more traditional pocket pistol.

The Smith & Wesson BODYGUARD 38 2.0 brings a modern approach to the classic small-frame defensive revolver. Chambered in .38 Special +P, this lightweight five-shot combines an aluminum-alloy frame, 1.875″ stainless-steel barrel, enhanced polymer boot grip, and highly visible orange-dot front sight in an exceptionally compact package.

Smith & Wesson also gives the BODYGUARD 38 2.0 an unusual and useful feature for a revolver—an ambidextrous, center-mounted cylinder release that’s designed to be intuitive from either hand.

Right now it’s $399—$50 OFF the regular $449 price.

Features:

• Smith & Wesson BODYGUARD 38 2.0
• Chambered in .38 Special +P
• Small-frame revolver
• Double-action-only
• 1.875″ stainless-steel barrel
• 5-round capacity
• Lightweight aluminum-alloy upper frame
• Black PVD finish
• Enhanced polymer boot grip
• Ambidextrous center-mounted cylinder release
• Orange-dot front sight
• Machined U-notch rear sight
• Compact, lightweight design

⭐ A MODERN TAKE ON THE SMALL-FRAME REVOLVER

Small .38 revolvers have remained popular for decades because of their simplicity, compact dimensions, and straightforward operation.

The BODYGUARD 38 2.0 keeps those basic qualities but updates the formula with better ergonomics, improved sights, lightweight construction, and an ambidextrous cylinder release.

For someone who likes the idea of a traditional five-shot revolver but wants a more contemporary design, this is worth a look.

🪶 LIGHTWEIGHT ALUMINUM-ALLOY FRAME

Smith & Wesson uses a one-piece aluminum-alloy upper frame to keep weight down while retaining the durability needed for a defensive revolver.

Combined with the short 1.875″ barrel, the result is a compact revolver that’s easy to handle and carry.

🎯 .38 SPECIAL +P

The BODYGUARD 38 2.0 is chambered for .38 Special +P, giving customers access to a broad selection of compatible ammunition.

For range practice, standard-pressure .38 Special provides plenty of options, while the +P rating expands the customer’s choices when selecting ammunition appropriate for their needs.

🍊 HIGH-VISIBILITY ORANGE FRONT SIGHT

Tiny revolvers haven’t always been known for great sights.

Smith & Wesson addresses that with a highly visible orange-dot front sight paired with a machined U-notch rear sight.

That bright front reference is much easier for the eye to pick up than the minimal sights traditionally found on many small-frame revolvers.

🔄 AMBIDEXTROUS CENTER-MOUNTED CYLINDER RELEASE

This is one of the BODYGUARD 38 2.0’s most distinctive features.

Instead of the traditional side-mounted cylinder release found on most Smith & Wesson revolvers, this model uses a center-mounted release designed for intuitive operation from either hand.

That gives the revolver a genuinely ambidextrous feature that’s uncommon in this category.

✋ ENHANCED POLYMER BOOT GRIP

Smith & Wesson’s enhanced polymer boot grip is designed to maintain the revolver’s compact footprint while giving the shooter a comfortable, secure gripping surface.

On a lightweight .38 with a short barrel, having a grip that properly fits the shooter’s hand can make a substantial difference in overall comfort and control.

⚙️ DOUBLE-ACTION-ONLY

The BODYGUARD 38 2.0 uses a double-action-only system, eliminating an exposed hammer spur and maintaining a smooth, streamlined profile.

It’s a straightforward revolver design with no need to manually cock the hammer before firing.

⚫ BLACK PVD FINISH

The black PVD finish gives the revolver a clean, modern appearance while providing additional surface protection.

🆚 BODYGUARD 38 2.0 OR BODYGUARD 2.0 .380?

Since you currently have both at the same $399 sale price, this creates an excellent comparison at the counter.

BODYGUARD 38 2.0 — SALE $399
🔄 Five-shot revolver
🎯 .38 Special +P
📏 1.875″ barrel
⚙️ Double-action-only
🍊 Orange-dot front sight
✋ Enhanced boot grip
⭐ Simple revolver platform

BODYGUARD 2.0 — SALE $399
🔫 Semi-automatic
🎯 .380 ACP
📏 2.75″ barrel
📦 10+1 or 12+1 capacity
🌙 Tritium-insert front sight
🎯 Flat-face trigger
🛡️ Manual thumb safety

Same price, two completely different approaches.

That gives your staff an easy opportunity to ask the customer what matters more to them rather than automatically steering them toward one platform.

💡 Easy Upsells: A quality revolver holster, speedloader or speed strips, .38 Special range ammunition, and compatible defensive ammunition are natural additions.

💡 Who Is It For? The BODYGUARD 38 2.0 is worth showing to customers who specifically appreciate the simplicity and compact dimensions of a small-frame revolver but want something more modern than a traditional snub-nose design.

The ambidextrous cylinder release, bright orange front sight, improved grip, lightweight frame, and +P capability give it several easy selling points beyond simply saying, “It’s a small .38.”

💲 REGULAR PRICE: $449

🔥 SALE PRICE: $399

YOU SAVE $50!

For $399, you’re getting:

⭐ New-Generation BODYGUARD Revolver
🎯 .38 Special +P
🪶 Lightweight Aluminum-Alloy Frame
📏 Compact 1.875″ Barrel
🍊 High-Visibility Orange Front Sight
👁️ Machined U-Notch Rear Sight
🔄 Ambidextrous Center-Mounted Cylinder Release
✋ Enhanced Polymer Boot Grip
⚙️ Double-Action-Only
📦 5-Round Capacity
💰 $50 OFF

At $399, the BODYGUARD 38 2.0 gives you a great alternative for the customer who walks in asking for a small Smith & Wesson revolver. The best sales-floor feature to demonstrate is probably the center-mounted cylinder release—it’s immediately different from a traditional Smith revolver and gives you an easy opening to explain what Smith & Wesson changed with the 2.0 generation.

The GLOCK 44V V Series brings the familiar feel and controls of a compact GLOCK to the affordable, low-recoil .22 LR platform. With its 4.02″ GLOCK Marksman Barrel, adjustable sights, interchangeable backstraps, and GLOCK’s proven Safe Action System, the G44V is an excellent option for training, introducing new shooters to the platform, or simply enjoying an inexpensive day at the range.

At $439, this is an especially easy pistol to recommend to someone who already owns—or plans to own—a compact 9mm GLOCK and wants a .22 LR training companion.

Features:

• GLOCK 44V V Series
• Chambered in .22 LR
• Compact-size semi-automatic pistol
• Striker-fired
• 4.02″ GLOCK Marksman Barrel (GMB)
• Matte black finish
• Polymer frame
• No finger grooves
• Adjustable sights
• GLOCK Safe Action trigger system
• Interchangeable backstraps
• 10+1 capacity
• Includes two 10-round magazines
• Familiar GLOCK ergonomics & controls

🎯 A .22 LR THAT FEELS LIKE A GLOCK

That’s really the big selling point of the G44.

Rather than creating a completely different rimfire pistol, GLOCK designed the G44 around a familiar compact-size platform.

For customers who already shoot GLOCK pistols, that means familiar grip geometry, controls, trigger operation, and overall handling—but with the low recoil and inexpensive shooting of .22 LR.

💥 EXCELLENT TRAINING PISTOL

The G44 makes a lot of sense as a dedicated training gun.

The mild recoil of .22 LR allows shooters to concentrate on fundamentals like:

• Sight alignment
• Trigger control
• Grip
• Stance
• Follow-through
• Safe firearm manipulation

It’s particularly useful for new shooters, but experienced GLOCK owners can also benefit from getting more repetitions without burning through their centerfire ammunition.

🎯 GLOCK MARKSMAN BARREL

The G44V comes standard with GLOCK’s 4.02″ Marksman Barrel (GMB), designed to provide increased accuracy and precision.

For a rimfire pistol that’s likely to see plenty of range use, that’s a feature worth highlighting.

👁️ ADJUSTABLE SIGHTS

Unlike many standard GLOCK configurations with fixed sights, the G44V comes equipped with adjustable sights.

That gives shooters the ability to fine-tune the sighting system to their preferred ammunition or point of impact.

✋ INTERCHANGEABLE BACKSTRAPS

Different shooters have different hand sizes, and the included interchangeable backstraps allow the grip to be adapted accordingly.

Combined with the finger-groove-free frame, it’s easy to configure the G44 for a variety of shooters.

⚙️ GLOCK SAFE ACTION SYSTEM

The G44 uses GLOCK’s familiar Safe Action trigger system, providing a consistent operating system for shooters who already use other GLOCK pistols.

That’s another reason the G44 works so well as a training companion—the controls and operation aren’t completely different when moving between the rimfire and centerfire platforms.

📦 TWO MAGAZINES INCLUDED

The G44V comes with two 10-round magazines, providing a 10+1 capacity and everything needed to get started at the range.

💰 WHY .22 LR?

One of the biggest advantages of owning a G44 is simply being able to shoot more for less.

Pair this pistol with one of your bulk .22 LR packs and you’ve got an easy range-day package that allows customers to get hundreds of repetitions without the ammunition cost associated with centerfire calibers.

💡 Perfect Pairing: Your Winchester USA Target Pack .22 LR — 500 rounds for $39.95 SALE is a natural add-on.

For a customer purchasing the G44V specifically as a training pistol, putting a 500-round box of .22 LR beside it makes for an extremely easy package.

🆚 G44V VS. A CENTERFIRE GLOCK

If someone is looking at a GLOCK 19 or GLOCK 45 but is relatively new to shooting, the G44V can also be presented as a companion training pistol rather than an alternative.

G44V
🎯 .22 LR
💨 Very low recoil
💰 Lower ammunition cost
📦 10+1 capacity
🎓 Excellent for fundamentals & training

GLOCK 19 / GLOCK 45
🎯 9mm
💥 Centerfire platform
📦 Higher-capacity magazines
🔦 Broader accessory options
⭐ Duty/defensive-oriented platform

The G44 lets the shooter build repetitions and confidence on a familiar GLOCK-style platform while keeping range costs considerably lower.

💡 Easy Upsells: Extra G44 magazines, bulk .22 LR ammunition, eye and ear protection, targets, and a quality range bag are all natural additions.

💡 Who Is It For? The GLOCK 44V is an excellent choice for new shooters, GLOCK owners looking for an economical training pistol, recreational shooters, and anyone who simply wants an easy-shooting .22 LR for the range.

It’s also a strong option for families or households with shooters of different experience levels because the interchangeable backstraps and extremely mild recoil make it adaptable and approachable.

💲 PRICE: $439

For $439, you’re getting:

⭐ GLOCK V Series
🎯 Affordable .22 LR Platform
📏 4.02″ GLOCK Marksman Barrel
👁️ Adjustable Sights
✋ Interchangeable Backstraps
🚫 No Finger Grooves
⚙️ Safe Action Trigger System
💨 Extremely Low Recoil
📦 Two 10-Round Magazines
🔥 10+1 Capacity

The easiest way to sell the G44V is as a “practice more, spend less” GLOCK. It gives customers the familiar GLOCK experience with the low recoil and low ammunition cost of .22 LR—making it a particularly strong training and recreational range pistol.

The Ruger 10/22 with Magpul MOE X-22 Stock takes America’s classic semi-auto rimfire and adds several upgrades shooters typically look for after buying a basic 10/22. With an 18.5″ threaded cold hammer-forged barrel, BX-Trigger, Magpul X-22 stock, stainless-steel finish, and Ruger’s proven 10-round rotary magazine, this is a particularly well-equipped 10/22 for plinking, small-game hunting, target shooting, or building a suppressed rimfire setup.

At just $369, you’re getting several worthwhile upgrades already installed from the factory.

Features:

• Ruger 10/22
• Chambered in .22 LR
• Semi-automatic
• 18.5″ cold hammer-forged barrel
• 1/2×28 threaded muzzle
• Stainless-steel finish
• Black Magpul MOE X-22 stock
• BX-Trigger
• M-LOK slots at the 6 o’clock position
• Magpul TSP grip texture
• Adjustable rear sight
• Gold bead front sight
• Integrated rear receiver cleaning port
• Combination scope-base adapter included
• Compatible with Weaver-style & .22 tip-off mounts
• Manual safety
• 10-round rotary magazine

⭐ NOT YOUR BASIC 10/22

The 10/22 has been a favorite rimfire rifle for decades, but this particular configuration gives you several upgrades right out of the box.

The combination of the BX-Trigger, Magpul stock, threaded barrel, and stainless finish makes this an excellent option for someone who knows they’ll eventually want more than the entry-level configuration.

🔇 THREADED 1/2×28 — SUPPRESSOR READY

This is one of the biggest advantages of this model.

The 18.5″ barrel comes factory threaded 1/2×28, the common thread pattern used by many rimfire suppressors.

That means you don’t have to replace the barrel or have it threaded later if a suppressor is part of the plan.

⭐ GREAT SUPPRESSOR PAIRINGS

You’ve got several strong options in your current suppressor lineup:

🔇 SIG SRD22X — $419
Lightweight at just 5.1 oz., user-serviceable, and a natural 1/2×28 rimfire pairing.

🔇 SilencerCo Switchback 22 2.0 — $529
A versatile modular rimfire suppressor that’s another excellent fit for a threaded 10/22.

For someone looking to build a suppressed plinking rifle, this 10/22 gives you a great starting point.

🎯 FACTORY BX-TRIGGER

The included Ruger BX-Trigger is another major selling point.

Rather than buying a standard 10/22 and immediately looking for a trigger upgrade, you’re getting Ruger’s upgraded trigger system already installed.

For target shooting, small-game hunting, or simply making the rifle more enjoyable at the range, that’s a worthwhile factory addition.

✋ MAGPUL MOE X-22 STOCK

The Magpul MOE X-22 stock gives this rifle a more modern feel than the traditional 10/22 stock.

It incorporates Magpul’s TSP texture for additional grip and includes M-LOK slots at the 6 o’clock position for attaching compatible accessories.

The black stock also looks particularly sharp against the stainless-steel finish.

⚪ STAINLESS + BLACK

If someone wants a 10/22 that visually stands apart from the standard black-on-black configuration, this one does it without being flashy.

The stainless-steel finish paired with the black Magpul stock gives it a clean, modern appearance while remaining practical for a working rimfire rifle.

🎯 COLD HAMMER-FORGED BARREL

The 18.5″ precision-rifled barrel is cold hammer-forged, continuing the proven construction Ruger has used throughout the 10/22 family.

It’s a versatile length for everything from recreational shooting to small-game hunting.

🔭 READY FOR AN OPTIC

Ruger includes a combination scope-base adapter compatible with both Weaver-style and .22 tip-off scope mounts.

Or keep it simple and use the factory adjustable rear sight and gold bead front sight.

💡 Optic Pairing: A compact Leupold or Vortex rimfire scope would make an excellent addition for small-game or target use. A lightweight red dot would also be a fun choice for a dedicated plinking setup.

🧹 INTEGRATED REAR CLEANING PORT

Another thoughtful feature is the integrated rear cleaning port in the receiver, providing convenient access for maintenance.

It’s not necessarily the feature that sells the rifle at first glance, but it’s something an experienced 10/22 owner will appreciate.

📦 PROVEN 10-ROUND ROTARY MAGAZINE

The rifle includes Ruger’s famous 10-round rotary magazine, which sits flush with the bottom of the stock.

Additional Ruger magazines are also an easy add-on for someone putting together a complete range package.

💡 Easy Upsells: This particular rifle practically builds its own package: rimfire suppressor, Leupold/Vortex optic, extra Ruger magazines, sling, and CCI or Federal .22 LR ammunition.

💡 Who Is It For? This is an excellent choice for the shooter who wants a 10/22 that’s already a couple of steps beyond the basic model.

It’s especially appealing for:

• Recreational plinking
• Small-game hunting
• Rimfire target shooting
• First-time rifle owners
• Experienced 10/22 enthusiasts
• Anyone planning a suppressed .22 LR setup

💲 PRICE: $369

For $369, you’re getting:

⭐ Legendary Ruger 10/22 Platform
🔇 18.5″ Threaded 1/2×28 Barrel
🎯 BX-Trigger INCLUDED
✋ Magpul MOE X-22 Stock
⚙️ M-LOK Accessory Compatibility
⚪ Stainless-Steel Finish
🔭 Scope-Base Adapter Included
👁️ Adjustable Rear / Gold Bead Front Sight
📦 10-Round Rotary Magazine

At only $369, this one is easy to sell against a standard 10/22: the threaded barrel, BX-Trigger, and Magpul X-22 stock are already there. Add a compatible rimfire suppressor and optic, and you’ve got an excellent little .22 setup without needing to start replacing parts immediately.

The Ruger 10/22 with Magpul MOE X-22 Stock takes one of America’s most recognizable rimfire rifles and gives it several of the upgrades shooters commonly add after the fact. With a factory BX-Trigger, 18.5″ threaded cold hammer-forged barrel, Magpul X-22 stock, and Ruger’s proven 10-round rotary magazine, this configuration is ready for everything from casual plinking and target shooting to small-game hunting and a suppressed rimfire setup.

Finished in black from end to end, this version has a clean, modern look—and at $369, there’s a lot of value already built into the rifle.

Features:

• Ruger 10/22
• Chambered in .22 LR
• Semi-automatic
• 18.5″ cold hammer-forged barrel
• 1/2×28 threaded muzzle
• Satin black finish
• Black Magpul MOE X-22 stock
• Factory BX-Trigger
• Magpul TSP grip texture
• M-LOK slots at the 6 o’clock position
• Adjustable rear sight
• Gold bead front sight
• Integrated rear receiver cleaning port
• Combination scope-base adapter included
• Compatible with Weaver-style & .22 tip-off mounts
• Manual safety
• 10-round rotary magazine

⭐ A 10/22 WITH THE UPGRADES ALREADY DONE

The standard 10/22 is a great starting point—but this version saves you from immediately shopping for some of the most popular upgrades.

You’re already getting:

🎯 BX-Trigger
🔇 Factory-Threaded Barrel
✋ Magpul MOE X-22 Stock
⚙️ M-LOK Compatibility

That makes the $369 price point particularly attractive compared with buying a basic 10/22 and upgrading it piece by piece.

🔇 FACTORY THREADED 1/2×28

The 18.5″ barrel is threaded 1/2×28, making this rifle an excellent candidate for a compatible rimfire suppressor.

There’s no need to replace the barrel or have it threaded later—it’s ready for that next step from the factory.

🔇 GREAT SUPPRESSOR PAIRING

SIG SRD22X — $419

The SRD22X would be an excellent match for this 10/22. It’s lightweight, user-serviceable, and uses the same 1/2×28 direct-thread attachment.

For the customer who wants to put together a dedicated suppressed .22 LR plinking or small-game setup, these two make a natural combination.

The SilencerCo Switchback 22 2.0 is another premium rimfire option worth considering.

🎯 FACTORY BX-TRIGGER

This is one of the biggest reasons to choose this model over a more basic 10/22.

Ruger’s BX-Trigger comes installed from the factory, providing an upgraded trigger system without requiring the customer to purchase and install one separately.

For target shooting, hunting, or simply spending an afternoon putting rounds downrange, it’s a worthwhile upgrade.

✋ MAGPUL MOE X-22 STOCK

The Magpul MOE X-22 gives the classic 10/22 a much more contemporary feel.

Magpul’s TSP texture provides additional traction at the grip, while the M-LOK slots at the 6 o’clock position allow compatible accessories to be added without unnecessarily bulking up the rifle.

⚫ CLEAN ALL-BLACK CONFIGURATION

Compared with the stainless version, this configuration keeps everything understated.

The satin-black barreled action paired with the black Magpul stock gives it a clean, modern appearance that works equally well as a hunting rifle, range rifle, or suppressor host.

🎯 18.5″ COLD HAMMER-FORGED BARREL

Ruger uses an 18.5″ cold hammer-forged barrel, giving this model a versatile overall configuration.

It’s long enough to feel like a traditional rimfire rifle while remaining manageable for carrying in the field or shooting from the bench.

🔭 OPTIC-READY

Ruger includes a combination scope-base adapter that accommodates both Weaver-style and .22 tip-off scope mounts.

That opens up plenty of options depending on how the rifle will be used.

💡 Optic Pairing: For a small-game or precision-plinking setup, pair it with a Vortex or Leupold rimfire scope. For a lightweight recreational setup, a compact red dot is another great option.

👁️ USE IT WITH IRON SIGHTS, TOO

Not everyone wants an optic on a .22.

The rifle comes equipped with an adjustable rear sight and gold bead front sight, so it’s perfectly usable right out of the box.

🧹 INTEGRATED REAR CLEANING PORT

The receiver incorporates an integrated rear cleaning port, making routine maintenance more convenient.

It’s a small detail, but one experienced rimfire shooters will appreciate—especially on a rifle that’s likely to see a lot of rounds.

📦 10-ROUND ROTARY MAGAZINE

The included 10-round Ruger rotary magazine sits flush with the stock and remains one of the defining features of the 10/22 platform.

Extra Ruger magazines are an easy addition for someone putting together a complete range or hunting package.

💡 Easy Upsells: A SIG SRD22X or SilencerCo Switchback 22 2.0 suppressor, Leupold/Vortex optic, additional Ruger magazines, sling, and plenty of .22 LR ammunition turn this into a complete rimfire package.

💡 Who Is It For? This model is ideal for someone who wants the proven reliability and enormous aftermarket support of the Ruger 10/22, but doesn’t want to start with the most basic configuration.

It’s especially appealing for plinking, small-game hunting, target shooting, introducing a newer shooter to rifles, or building a suppressed .22 LR setup.

💲 PRICE: $369

For $369, you’re getting:

⭐ Legendary Ruger 10/22 Platform
🔇 Factory-Threaded 1/2×28 Barrel
🎯 BX-Trigger INCLUDED
✋ Magpul MOE X-22 Stock
⚙️ M-LOK Compatibility
⚫ Satin Black Finish
🔭 Scope-Base Adapter Included
👁️ Adjustable Rear / Gold Bead Front Sight
📦 10-Round Rotary Magazine

The biggest selling point here is simple: Ruger has already installed three upgrades many 10/22 owners eventually want anyway—the BX-Trigger, Magpul stock, and threaded barrel. At $369, this is an excellent step-up 10/22 with plenty of room to personalize it even further.